10 Essential Tools For B2B Conference Coverage Domination

Read on for a list of essential 10 tools that help ensure ultimate coverage and optimal experience.

By Ryan Willumson • May 23, 2012

How to Transform Your Social-Savvy Employees into Content Champions

If you have employees who spend a lot of time on social media, don't just lecture about productivity. Think of their personal networks as your networks. Turn their social-savvy skills to your advantage and transform them into content champions for your business.

By Ryan Willumson • May 23, 2012

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Taco Bell, BK and Others Eat Up Social Currency

On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands.

By Ryan Willumson • May 22, 2012

How To Tweet What You Want, Because Content Matters

With the trends that we are seeing in the search engines as they become more and more social, I think it is fair to assume that social sharing will be a major part (or at the very least, be a piece) of consideration in any future updates.

By Ryan Willumson • May 22, 2012

There's a Message to Marketers in Facebook's IPO Slide

The stock market's subdued reaction to Facebook's IPO suggests doubts over the value of social engagement.

By Ryan Willumson • May 22, 2012

25 Awesome LinkedIn Tips for B2B

How can you make the most of LinkedIn for your B2B company?  Here are 25 tips to help you get the most out of it.

By Ryan Willumson • May 22, 2012

Can Video Get Some Instagram-Like Love?

The next wave of social video apps.

By Ryan Willumson • May 22, 2012

Agencies Talk Facebook After the IPO

As stock price dips, industry players assess the future of the social site.

By Ryan Willumson • May 21, 2012

Study: Facebook Engagement About More Than Clicks

Wildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares.

By Ryan Willumson • May 21, 2012

House Beautiful Lets Readers Post to Pinterest From Print

House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.

By Ryan Willumson • May 21, 2012

Bing Offers Advise On Google's Penguin Update: Diversify

Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Search blog named Penguins & Pandas Poetry.

By Ryan Willumson • May 21, 2012

Sorry, But This Whining And Umbrage About Facebook's IPO Is Ridiculous

When are people who voluntarily speculate on stocks finally going to take responsibility for their decisions?  Never, apparently.

By Ryan Willumson • May 21, 2012

Nasdaq Is 'Humbly Embarrassed' Over Facebook Troubles

NASDAQ chief: "This was not our finest hour."

By Ryan Willumson • May 20, 2012

How 5 brands are scoring big on BuzzFeed

Jon Steinberg, BuzzFeed's president, notes that visitors to BuzzFeed simultaneously engage with an endless mashup of high- and low-brow content, from news to wacky animal photo montages.

By Ryan Willumson • May 20, 2012

Google+ a Ghost Town as Brands Decamp for Pinterest

While the broad consensus among digital marketers is that Google+ is an empty city where the masses go to set up a profile but then seldom return, Google is continuing to double down on the investment.

By Ryan Willumson • May 20, 2012

Facebook Shares Rise, Fall, Rise, But End Up Where They Started

Before the market even opened on Friday Facebook had already nabbed $16 billion, having sold 421.2 million shares for $38 a pop.

By Ryan Willumson • May 18, 2012

Facebook's $38 IPO at End of First Day of Trading Worth ... $38

Facebook hovered near the initial public offering price in its trading debut, following a record IPO.

By Ryan Willumson • May 18, 2012

GM ad move followed failed Facebook pitch: sources

GM's decision followed Facebook officials' failure to convince top marketing executives at the U.S. automaker of the benefits of Facebook's paid ads.

By Ryan Willumson • May 18, 2012

Facebook Announces Pricing of IPO, Value of $104 Billion

The shares are expected to begin trading on the NASDAQ Global Select Market on May 18, 2012, under the symbol "FB."

By Ryan Willumson • May 18, 2012

How Search, Social Media and Content Accelerate Your Business

Your customers get 99% of their information from search engines, social media referrals, online news sites and targeted content. If your business is NOT there among the solutions when your customers are looking, you’re lost. And even if they do find you some other way, you will s...

By Ryan Willumson • May 18, 2012

Google's Penguin Update Makes The Wall Street Journal

The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web. The story interviews a few small business owners who were hit hard by the update. One business owner saw his sales drop to $25,000 ...

By Ryan Willumson • May 17, 2012

Thanks GM, That Leaves More Facebook Ads Impressions For Me

General Motors, in a widely reported Facebook-IPO-week #Fail bail, has quit their social media agency of record and abandoned Facebook Ads. We understand the former, but not the latter.

By Ryan Willumson • May 17, 2012

Confirmed: Pinterest taking $100m for e-commerce play

Now two things are more clear about the fast-growing social pinboard curation service – a business model and a valuation.

By Ryan Willumson • May 17, 2012

3 Steps to Determine if Social Local Mobile Is Right for Your Business

There’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.

By Ryan Willumson • May 17, 2012

Many Platforms, One Voice: How to Maintain a Consistent Social Media Persona

Brands have a personality, too, and it’s up to the marketers responsible for promoting them to discharge this personality to their target customers.

By Ryan Willumson • May 17, 2012