Smirnoff splashes into seltzer sector with 'The Bachelor' tie-up

The "Will You Accept This Rosé?" campaign is timed to run alongside the hit reality show's current season, where the drinks will appear on screen.

By Dianna Christie • Jan. 22, 2020

Instagram deprecates IGTV button as mobile streaming bet fails to take off

Launched with major fanfare two years ago, the feature has seen slim user adoption and a lack of monetization options for creators.

By Peter Adams • Jan. 21, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

TikTok revenue surges fivefold as global downloads hit 738M

The app's lifetime downloads reached 1.65 billion, making it one of the most popular apps in the world.

By Robert Williams • Jan. 21, 2020

Budweiser Canada updates 'Whassup' for Super Bowl with Uber, smart home tech

The beermaker's TV spot depicts smart home devices saying the catchphrase and will have an Uber code to request a safe ride home.

By Robert Williams • Jan. 21, 2020

Doritos taps Lil Nas X as sheriff of 'The Cool Ranch' in Super Bowl push

This is the first time the Frito-Lay brand has focused the spotlight on Cool Ranch in an ad during the big game.

By Dianna Christie • Jan. 21, 2020

Volvo ties car sweepstakes to a safety happening during the Super Bowl

The automaker says both its own safety features and a two-point play taking place during the match can be game-changing.

By Dianna Christie • Jan. 21, 2020

Ikea, Subway cash in on digital stickers for Venmo

Holler brings branded content to the social payments app, where users include emoji in 90% of the transactions they share with others.

By Robert Williams • Jan. 21, 2020

Avocados From Mexico links Super Bowl buzz to blockchain

The marketer and partner Vatom Labs will dish out digital objects that can be redeemed for cash to users who complete certain actions, like sharing news about the brand.

By Peter Adams • Jan. 17, 2020

Cheetos kicks off 2020 master brand campaign with Super Bowl spot

MC Hammer shows up to help the PepsiCo Frito-Lay snack brand give its distinctive orange dust an official name.

By Dianna Christie • Jan. 17, 2020

Verizon, TurboTax sponsor Twitch Rivals esports tournament

The telecom giant is showcasing next-generation 5G mobile service as the presenting sponsor of the tournament.

By Robert Williams • Jan. 17, 2020

Report: Facebook scraps plan to sell ads in WhatsApp

However, the social network may introduce ads to Status, a stories feature in the popular messaging app, sources told The Wall Street Journal.

By Robert Williams • Jan. 17, 2020

Panda Express celebrates Lunar New Year with social AR

Available on Facebook and Instagram, the virtual filters highlight different cultural traditions like red envelope gift-giving.

By Robert Williams • Jan. 16, 2020

Heineken enlists James Bond to push non-alcoholic beer

The new campaign for Heineken 0.0 comes as many consumers cut back on alcoholic beverages in January.

By Dianna Christie • Jan. 16, 2020

Chipotle dishes out free food to Twitter fans as 'Quitter's Day' looms

As some people struggle to maintain their New Year's resolutions, the burrito chain is promoting a new healthier menu item.

By Robert Williams • Jan. 16, 2020

Busch cuts beer price based on Midwest snowfall

Through March 21, the Anheuser-Busch brand will track the weather in seven cities and take $1 off a case per inch of snow.

By Dianna Christie • Jan. 16, 2020

Under Armour taps celebrity athletes for global ad campaign

The new brand platform comes as CEO Kevin Plank steps down and the SEC investigates the company.

By Dianna Christie , Daphne Howland • Jan. 15, 2020

M&M's rolls out red carpet for special Oscars packaging

New ads will debut during the awards ceremony, with additional customized videos on YouTube that tailor content to specific audiences after the show.

By Dianna Christie • Jan. 15, 2020

EMarketer: Pinterest overtakes Snapchat as No. 3 social network

Pinterest's user base grew 9.1% to 82.4 million last year, surpassing Snapchat's growth of 5.9% to 80.2 million.

By Robert Williams • Jan. 15, 2020

Tinder, Grindr sell personal data in possible violation of privacy laws, study says

Twitter on Tuesday said it had suspended Grindr from its advertising network and would launch an investigation into the app's data-sharing practices.

By Robert Williams • Jan. 15, 2020

Oreo's Most Stuf cookies return with pop-ups, TikTok challenge

A multichannel campaign also includes a sweepstakes, OOH elements, limited-edition products and "retailtainment" activations in select stores.

By Robert Williams • Jan. 14, 2020

Alaska Airlines ties airfare discounts to northern lights

In its latest effort to integrate scientific data with flight discounts, the airline will cut prices based on forecasts for the aurora borealis.

By Robert Williams • Jan. 14, 2020

Paramount debuts virtual makeup try-ons for 'Like A Boss' promo

The AR activation ties into the film, which tells the story of two friends who start a beauty company that's taken over by a cosmetics mogul.

By Robert Williams • Jan. 14, 2020

Campbell tests new shoppable ads to boost e-commerce

The brand is among the first to pilot Group Nine Media's mobile-optimized Sparkle platform, which lets marketers link promotions to sites like Amazon and Walmart.

By Robert Williams • Jan. 14, 2020

Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad

The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years.

By Dianna Christie • Jan. 14, 2020

Sephora, Rent the Runway aim to unlock social's growing commerce opportunity

Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.

By Peter Adams • Jan. 14, 2020