Opera MediaWorks, Nielsen Catalina team up to target video ads

The deal will help CPG companies use consumer purchase data to test and target video ads.

By David Kirkpatrick • Jan. 13, 2016

MediaCom looks to leverage emotional analytics for its media planning

MediaCom is using Realeyes’ technology to detect facial expressions and intuit emotions based on analytics.

By David Kirkpatrick • Jan. 13, 2016

Yahoo responds to accusations its video ad business is riddled with fraud

A CNBC report accuses Yahoo's programmatic video ad platform for misrepresenting where ads have run and that most of the ad views are nonhuman and fraudulent.

By David Kirkpatrick • Jan. 12, 2016

Display to pass search ad spending this year: eMarketer

Display ad spending is slated to reach almost half of digital ad spending in 2016, surpassing search for the first time.

By David Kirkpatrick • Jan. 12, 2016

Warner Brothers is going programmatic to monetize mobile video

Warner Brothers is using Tremor Video’s SSP to get programmatic revenue from its vast online video content.

By David Kirkpatrick • Jan. 8, 2016

MeVee raises the stakes for live-stream rivals with served ads

Fresh-to-the-scene live-streaming app MeVee is the first to come with the capability of serving banner and video ads.

By David Kirkpatrick • Jan. 8, 2016

As publishers' growth rates stall, PopSugar has boosted its Facebook video views

Digital publishers are seeing slowed growth, but some tactics are proving effective for mitigating this trend – PopSugar has even been able to increase its 30-second Facebook video views.

By David Kirkpatrick • Jan. 5, 2016

10 ads from 2015 that gave blockers a run for their money

From most-shared to most-viewed, these are the ads that commanded attention.

By Natalia Angulo • Dec. 23, 2015

Facebook native videos outperform all other video formats: Study

Research from Quintly found Facebook native videos get four times the interactions compared to other platforms’ videos on the social network.

By David Kirkpatrick • Dec. 18, 2015

The Washington Post is actively refreshing its ad products

The Washington Post’s latest ad product, PostPulse, incorporates a brand’s media with a carousel that recommends Post content making the advertiser the reader’s "recommendation engine."

By David Kirkpatrick • Dec. 17, 2015

Yahoo and Jeep team up for native video ad 'test drive'

Yahoo released a case study on a native video ad campaign with Jeep that found the auto brand saw a 50% lift in view rate, showing the value of the format.

By David Kirkpatrick • Dec. 17, 2015

The latest tactic to lift video ad viewability? 'Sticky videos'

Publishers, including CNN and the Washington Post, are pinning video players to visitors' screens so they will have to view videos even while scrolling down webpages.

By David Kirkpatrick • Dec. 15, 2015

The 6 most heartfelt ads of the holiday season

Get your tissues ready.

By Natalia Angulo • Dec. 11, 2015

Instagram's Marquee ads produce big lift for Michael Kors

Advertising recall jumped more than 20% in four countries on the ads. 

By Ian P. Murphy • Dec. 10, 2015

Gerber goes social to promote WiFi-enabled baby formula machine

Gerber’s year-long digital campaign for its latest high-tech baby formula machine will include Facebook, YouTube, Instagram, BabyCenter, Amazon and mom blogs.

By David Kirkpatrick • Dec. 10, 2015

Zappos new ad surprises 1,900 Hanover households with gifts

Zappos employees deliver boxes full of merchandise under the cover of darkness in the new video. 

By Ian P. Murphy • Dec. 8, 2015

Marketers ignore Vine as new social video formats pop up

Twitter’s six-second video format Vine has been supplanted by brands like Facebook, Snapchat and YouTube that have been offering new video options.

By David Kirkpatrick • Dec. 8, 2015

Facebook is finally rolling out live-streaming to all users

Facebook is fully entering the increasingly crowded live-stream space by making Live Video, its live-stream competitor to Periscope and Meerkat, available to all users.

By David Kirkpatrick • Dec. 7, 2015

Yahoo is testing autoplay video ads in your search results

Yahoo’s latest video ad push is sure to raise eyebrows – full-width autoplay ads on search results pages. Though, Yahoo didn't comment on if or when it intends to formally roll these out.

By David Kirkpatrick • Dec. 4, 2015

Why social media is so attractive for advertisers heading into 2016

Social media ad spending went up 45% from 2013 to 2014, and the mobile video ad trend is sure to push that figure even higher this year.

By David Kirkpatrick • Dec. 3, 2015

Honda taps Twitter's Instant Win feature for its end-of-year marketing

Honda wants Twitter users to #OpenTheCheer with retweets to win instant prizes as well as the chance to win a new car.

By David Kirkpatrick • Dec. 1, 2015

Periscope is an untapped ad revenue source for Twitter

Marketers like the immediacy and urgency of Periscope, but so far Twitter hasn’t taken advantage of that interest.

By David Kirkpatrick • Dec. 1, 2015

ANA members say third-party measurement should be 'table stakes'

In a survey of its members, the Association of National Advertisers found 97% believe all ad inventory should be measured by a third party.

By David Kirkpatrick • Nov. 25, 2015

Marketers can finally target ads on Snapchat with new 'audience bundles'

Separately, Snapchat's latest live video feature, Story Explorer, is set to roll out to New York and Los Angeles initially.

By David Kirkpatrick • Nov. 24, 2015

Hulu CEO sees third-party data for streaming as key to ad revenue

Meanwhile, after Hulu debuted its $11.99 monthly ad-free plan, most users stuck with the $7.99 ad-supported version.

By David Kirkpatrick • Nov. 23, 2015