U.S. digital advertising at record high in first half of 2015: IAB

The $27.5 billion in digital ad spending in the first half of the year set a record going back almost 20 years since the Interactive Advertising Bureau started tracking the figure.

By David Kirkpatrick • Oct. 22, 2015

Big media brands agree to new YouTube ad-free paid service

Time Warner’s Turner cable unit, Fox Sports, A+E Networks Inc., and NBCUniversal have all agreed to join YouTube’s paid service, while Disney remains in negotiations, according to insiders.

By David Kirkpatrick • Oct. 20, 2015

Why people watch video ads: HBR

Research from the Harvard Business Review (HBR) found video ad success in terms of grabbing viewers’ attention is based on context.

By David Kirkpatrick • Oct. 16, 2015

Nestle goes to YouTube for first online show

For Nestle's first online show, “Bake My Day,” the spot will feature YouTube influencer Ashley Adams.

By David Kirkpatrick • Oct. 15, 2015

Toyota taps 'Back to the Future' to promote its new fuel cell car

To promote its new Mirai hydrogen fuel cell car, Toyota created video spots featuring "Back to the Future" characters Doc Brown and Marty McFly.

By David Kirkpatrick • Oct. 15, 2015

Facebook is testing a dedicated video channel

Facebook’s new video tab is a move to more directly compete with YouTube for eyeballs and ad dollars.

By David Kirkpatrick • Oct. 14, 2015

Twitter expands advertising units to pre-roll video ads

Pre-roll video ads on Twitter will allow publishers to make money off of video content.

By David Kirkpatrick • Oct. 9, 2015

Cisco to use Vine for storytelling campaign

Cisco Systems is no stranger to Vine, having used the platform for stats and tech information, but it’s now seeking to reach tech influencers via a storytelling campaign.

By David Kirkpatrick • Oct. 8, 2015

Facebook expands Suggested Video to more mobile users' feeds

The feature allows users to click on a video on their new feed and be led to a collection of all of that publisher’s videos along with related clips.

By David Kirkpatrick • Oct. 6, 2015

General Mills, Gawker's Kotaku team up to reach millennial gamers

Gawker Media’s gaming vertical Kotaku’s first sponsored video series is for Honey Nut Cheerios.

By David Kirkpatrick • Oct. 2, 2015

ConAgra Foods going big with auto-play video ads

Sharethrough has a new native ad format, and ConAgra Foods is taking advantage of the autoplay feature for its Orville Redenbacher and Reddi-wip brands.

By David Kirkpatrick • Oct. 2, 2015

NBCUniversal inks deal with YouTube to sell ads on its videos

Most major media companies have avoided advertising on YouTube due to the video-sharing network's standard revenue sharing terms.

By David Kirkpatrick • Oct. 1, 2015

Google's YouTube to bring native shoppable ads into videos

The new advertising option will allow retail marketers to place TrueView Cards within organic videos that feature their product. 

By David Kirkpatrick • Sept. 30, 2015

Study: Despite concerns, programmatic ads to grow dramatically over next 4 years

A forecast by Magna Global expects programmatic ads will rise 49% this year reaching $14.2 billion worldwide.

By David Kirkpatrick • Sept. 30, 2015

Facebook's new 'old school' ad product targets big brands' TV dollars

The social platform is using Nielsen’s panel-based measurement system for videos ads and in-app polls to attract traditional TV budgets. 

By David Kirkpatrick • Sept. 29, 2015

Mobile native video ads improve a range of metrics: Study

Research from Opera MediaWorks and comScore on mobile native video ads found those ads improved intent to purchase among other metrics.

By David Kirkpatrick • Sept. 25, 2015

Mobile app advertisers now have video ad option on Twitter

Twitter’s mobile users are watching a lot of video and now mobile app marketers can purchase video ads with an app download call-to-action on the social media platform.

By David Kirkpatrick • Sept. 25, 2015

360 degree video hits the Facebook News Feed

The first brands to take advantage of Facebook’s 360 degree video include Star Wars, SNL and GoPro.

By David Kirkpatrick • Sept. 25, 2015

Snapchat and its Discover publishers are at odds over ad sharing

Snapchat’s Discover portal publishers are understandably unhappy their ads can’t be shared by users.

By David Kirkpatrick • Sept. 24, 2015

Pandora is making a push into mobile video

Pandora is zeroing in on engagement and campaign ROI rather than mere clicks and app downloads, and believes mobile video will help achieve those goals.

By David Kirkpatrick • Sept. 22, 2015

Thanks to the News Feed, Facebook videos have a short shelf-life

As a venue to search for videos, YouTube currently outpaces Facebook and its News Feed as the Google-owned platform is better geared toward fresh content, research suggests.

By David Kirkpatrick • Sept. 22, 2015

Twitter's Project Lightning is coming into focus

Project Lightning, a Twitter product expected to launch this fall based around real-time events, was given a little more clarity by none other than the company's chief revenue officer.

By David Kirkpatrick • Sept. 17, 2015

EMarketer lowers ad spending growth estimate, digital on the rise

Global ad spending is still rising, but eMarketer lowered its estimate from March by $8.14 billion due to lower spending in Latin America, North America and Western Europe.

By David Kirkpatrick • Sept. 16, 2015

4C Insights is syncing TV and social media ads with instant ad buying

Marketers looking for an automated way to simultaneously run ads on social media and TV for a multitasking audience are in luck – and 4C Insight’s latest program can help.

By David Kirkpatrick • Sept. 16, 2015

Facebook is developing an app for 360-degree mobile video

The standalone "virtual reality" app Facebook is developing would allow mobile users to control their view of 360-degree videos by tilting their smartphones.

By David Kirkpatrick • Sept. 15, 2015