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What We're Reading: Page 104

Industry reads hand-picked by our editors

May 11, 2022

Digiday
Game developers are angling to become the next big media owners — and brands are taking notice
Wall Street Journal
Disney Seen Showing Increase in Disney+ Subscribers in Latest Quarter
Ad Age
How Spotify is disrupting podcast measurement as industry ad revenue soars
The Guardian
Adidas sports bra ads banned in UK for objectifying women

May 10, 2022

Insider
Apple is planning to shake up its massive Services business to push further into streaming and advertising
CNN Business
Peloton is burning through cash and borrowing like crazy to stay afloat
The Wall Street Journal
Why Many Brands Have Kept Their Voices Down on Roe v. Wade (So Far)

May 09, 2022

Digiday
Agencies strive to bring order to the creator world to earn money for clients
U.S. News & World Report
Marketing Deals Trickle Down From NCAA to High School Sports
Ad Age
Budweiser’s ‘Freedom’ summer cans could heat up sales—and tensions

May 06, 2022

Digiday
The Rundown: TV networks, streamers concentrate on content categories on NewFronts Day 4
Ad Age
Mother’s Day marketing complicated by Roe v. Wade and rising 'opt-out' movement
AdWeek
How Nielsen, Comscore and Samba TV Measured Up at NewFronts

May 05, 2022

The Verge
The company behind celebrity cameo videos has laid off a quarter of its workers
Campaign
LG and Lucasfilm take over Times Square with a cryptic message
Digiday
How The Sandbox’s first virtual pride parade highlights the importance of diversity in the metaverse

May 04, 2022

Digiday
‘The ad experiences that consumers find most annoying are also bad for the environment’: The business case for sustainable digital advertising
AdWeek
23 Brands, Including Coca-Cola, PepsiCo, Britvic, Pledge to Improve Influencer Diversity and Pay
Wall Street Journal
Elon Musk Plans to Take Twitter Public a Few Years After Buyout
Ad Age
Cinco de Mayo Marketing—How Brands are Celebrating

May 03, 2022

Ad Age
Spotify opening Roblox Island in effort to reach younger consumers
TechCrunch
Streaming ad spend grew 57% in 2021 reaching $15.2B, market to more than double from 2020 to 2022
Campaign
NBCUniversal’s ad boss: ‘First-party data is not the exclusivity of social platforms anymore’

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Library resources

Infographic
Maximize Engagement with Direct Mail and Digital Marketing Custom content for Valpak
Trendline
Inside the changing data landscape in marketing Supported by Amperity
Webinar - on demand
Breaking the Barrier: How Marketers Can Optimize Accessibility and Compliance Custom content for Acquia

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Company Announcements

BLACKPINK, BTS, and Jungkook’s Favorite Nongshim Snacks! Banana Kick & Shrimp Crackers From Nongshim
Cygnus Marketing Communications Earns SOC2 Type 2 Certification, Affirming Commitment to Data … From Cygnus Marketing Communications, Inc.
ClickUp Names Kyle Coleman Global VP of Marketing to Lead Positioning and Pipeline in AI-Drive… From ClickUp
Exclusive Skai Data Reveals Retail Media’s Resilience, Paid Search’s Strength, and Social’s Co… From Skai

View all | Post a press release

Events

15 MAY

Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel
21 MAY

Webinar Why a Strong Data Foundation is Marketing's Competitive Advantage Presented by studioID and Databricks
17 JUN

Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive

View all | Promote an event

Industry Intel

Why your Retail Data Strategy is Failing … And How to Fix it Webinar - on demand • Provided by Blueshift
Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game Webinar - on demand • Provided by Design Pickle
Master the Art of Driving Webinar Registration and Attendance Webinar - on demand • Provided by ON24

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