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What We're Reading: Page 11

Industry reads hand-picked by our editors

Jul 24, 2025

Digiday
As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created
Adweek
Ozzy Osbourne’s Margarine Commercial Proved the Power of the Personal Brand
Food Dive
Consumer sentiment edges up on expectations inflation will cool

Jul 23, 2025

The Wall Street Journal
Trump Expects $20 Million More in Ad Dollars From ‘60 Minutes’ Settlement
Adweek
WPP’s Coca-Cola Agency Chief and CMO Laurent Ezekiel Joins Publicis
Retail Dive
AI shopping assistants have a trust problem

Jul 22, 2025

Food Dive
PepsiCo launching prebiotic versions of its namesake soda
Adweek
Fox Wraps Upfront, Reaches $2 Billion for Core Sports Properties
CNBC
Kim Kardashian’s Skims deepens women’s sports ties with volleyball league deal

Jul 21, 2025

The Wall Street Journal
Netflix Is Running Out of Worlds to Conquer
Digiday
Another sign the creator economy is growing up: brands hiring agencies of record
MediaPost
Six ‘Outstanding’ Commercials Nominated For 2025 Emmys

Jul 18, 2025

The Wall Street Journal
PepsiCo Revenue Rises Despite Lower North America Volumes
Adweek
Netflix Says It Will ‘Roughly Double Ads Revenue’ This Year With ‘Nearly Complete’ Upfront
Ad Age
VideoAmp’s executive chairman becomes its CEO as its chief growth and commercial officer exits

Jul 17, 2025

Ad Age
Poppi seeking creative agency as PepsiCo era begins
Retail Dive
Kohl’s appoints digital chief amid turnaround plan
The Wall Street Journal
Liquid Death Expands Into Energy Drinks—Easy on the Octane

Jul 16, 2025

Retail Dive
Shein faces class action lawsuit over marketing texts
Digiday
CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
MediaPost
OMD Repeats As Top-Ranked US Media Agency By Billings

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Infographic
5 steps to smarter multi-location marketing Custom content for Constant Contact
Infographic
Outpacing the Market: Spanish Speakers Lead in Loyalty Custom content for Amazon Ads
Playbook
A How-To Guide for Lowering Sodium, not Satisfaction Custom content for Edlong

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