What We're Reading: Page 12
Industry reads hand-picked by our editors
Feb 05, 2025
Feb 04, 2025
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Ad Age
Nielsen and Paramount renew measurement deal
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Adweek
WBD Names Ryan Gould and Bobby Voltaggio as New Ad Sales Leaders
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The Wall Street Journal
Smirnoff Maker Diageo Scraps Midterm Guidance Amid Tariff Uncertainty
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Yahoo Finance
Spotify stock jumps after reporting its first full year of profitability, strong user metrics
Feb 03, 2025
Jan 31, 2025
Jan 30, 2025
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Search Engine Roundtable
Microsoft Bing Advertising Revenue Up 21%
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Digiday
Fragmentation comes to search advertising as marketers grapple with shifting search behavior
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The Washington Post
Meta will pay $25 million to settle Trump lawsuit alleging censorship
Jan 29, 2025
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Ad Age
Super Bowl commercial prices hit $8 million for the first time
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Social Media Today
X Says in-Stream Payments Are Coming ‘Later This Year’
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The Wall Street Journal
S4 Shares Jump on Better-Than-Expected Revenue, Earnings Outlook
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Adweek
Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels