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What We're Reading:
Page
Industry reads hand-picked by our editors
Dec 16, 2022
Food Dive
Unilever says Ben & Jerry’s Israel business lawsuit is settled
Deadline
Drew Barrymore Signs On As Commercial Pitchwoman For Pluto TV, Corporate Sibling Of Her CBS Syndicated Talk Show
Bloomberg
Musk Disables Twitter Spaces After Clash With Journalists
Dec 15, 2022
The Wall Street Journal
Supermarkets Offer More Store Brands to Lure Cost-Conscious Shoppers
Digiday
Netflix lets advertisers take their money back after missing viewership targets
Retail Dive
Retail looks beyond its old love — the movies
Dec 14, 2022
Ad Age
Women, college athletes draw more sponsorships as sports marketing diversifies
Adweek
MLS and Fox Sports Strike 4-Year Renewal, Disney Deal Expires
Digiday
UM expands commerce media practice for clients Johnson & Johnson, EJ Gallo Winery, others with newly expanded unit
Dec 13, 2022
The Drum
One Times Square: What Advertisers Need To Know About Renovation Of OOH Epicenter
The Wall Street Journal
YouTube Stars Cash In Video Rights for Millions of Dollars
Digiday
Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant - Alibaba, ByteDance in the mix
Dec 12, 2022
The Wall Street Journal
Tumblr Shoots for a Comeback With Users and Advertisers
Digiday
Publishers prime their YouTube Shorts strategies ahead of next year’s revenue-sharing program
MediaPost
FIFA World Cup: $213.6M In National TV Ads - 8.4B Impressions So Far
Dec 09, 2022
The Wall Street Journal
Hertz Names First CMO Since 2020 Amid New Focus on Electric Vehicles
Social Media Today
New Report Shows That Young Users are Increasingly Turning to TikTok for News Content
CNN
FTC looks to block Microsoft’s blockbuster acquisition of Activision Blizzard
Dec 08, 2022
Variety
Nielsen-Owned Gracenote to Track Disability Representation on TV (EXCLUSIVE)
CNBC
Sam Bankman-Fried lobbied for Taylor Swift deal as FTX bled cash and execs urged restraint
Ad Age
Ford CMO Suzy Deering abruptly departs
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