What We're Reading: Page 152
Industry reads hand-picked by our editors
Mar 19, 2021
Mar 18, 2021
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Ad Age
PepsiCo inks LeBron James to major endorsement deal, including new Mtn Dew Rise Energy drink
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Recode
TikTok surprises users by making personalized ads mandatory
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MediaPost
NBCU Confirms It Will Seek Prime-Time Rates For Peacock Ads
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The Drum
ASA issues warning to influencers amid 'widespread failure' to disclose ads
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The Wall Street Journal
Google Invests $7 Billion Across U.S. as It Bets on the Post-Pandemic Office
Mar 17, 2021
Mar 16, 2021
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TechCrunch
Clubhouse promises its accelerator participants either brand deals or $5K per month during the program
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Axios
Scoop: Facebook explores paid deals for new publishing platform
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The Wall Street Journal
Telegram App Is Booming but Needs Advertisers—and $700 Million Soon
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Adweek
Streaming Services Rule 2021 Oscar Nominations, Led By Netflix's 35 Nods
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Bloomberg
Fox's Tubi Made Millions With Reruns. Now It Wants Original Programming
Mar 15, 2021
Mar 12, 2021
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Business Insider
Unilever is shifting a $30 million chunk of its North American advertising account to Publicis in a big blow to ad giant WPP
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MediaPost
NCAA's March Madness Is 'Virtually Sold Out'
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Restaurant Dive
Burger King hires Domino's exec as COO
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Ad Exchanger
Advertising And Audience Complicate The NFL’s Entry Into Streaming
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Bloomberg
Facebook to Run More Ads on Shorter Videos to Chase TikTok
Mar 11, 2021
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Ad Age
Hispanic businesses threaten Coca-Cola with boycott after closing Office of Latin Affairs
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Bloomberg
Facebook Asks Court to Toss U.S. Lawsuit Seeking Breakup
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Adweek
NHL, Disney Strike 7-Year Hockey Rights Deal for Linear and Streaming Platforms
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The Wall Street Journal
Progressive Marketing Chief Jeff Charney to Retire
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