What We're Reading: Page 154
Industry reads hand-picked by our editors
Jun 16, 2021
Jun 15, 2021
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Ad Age
Walmart has some data they'd like to sell you
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Deadline
Disney Ad Sales Closes 2021-22 Upfront With Double-Digit Rate Gains
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The Wall Street Journal
Why Express, Urban Outfitters and J.Crew Now Sell Items From All Over Online
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Media Post
YouTube's Masthead Ads Ban Politics, Alcohol, Prescription Drugs, Gambling
Jun 14, 2021
Jun 11, 2021
Jun 10, 2021
Jun 09, 2021
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Bloomberg
Amazon Advertising Rates Soar in Pandemic-Fueled Surge
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Retail Dive
DTC mattress brand Purple hires new chief marketing, digital officer
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AdExchanger
Vox Media Extends Its First-Party Data Platform Across Concert
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Digiday
Platforms roll out tipping features, vying for user engagement and ad dollars
Jun 08, 2021
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Digiday
‘Bring on the nasal swabs’: With uptick in vaccinations, marketers hit the road
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Ad Age
AB InBev erects billboards tracking nation's vaccination progress
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MediaPost
Publicis Media Reorg: Taps Dentsu's Epstein as Starcom Chief, Promotes Boothe, Kramer, Gonzales
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The Drum
‘An octopus climbing a tree’: the future of BuzzFeed’s commercial strategy