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What We're Reading: Page 16

Industry reads hand-picked by our editors

Dec 16, 2024

Ad Age
WPP’s Mark Read calls Omnicom-IPG deal an opportunity to ‘stand out’
Digiday
Marketers prepare for a world without TikTok as ban nears
Adweek
Havas Is Officially a Public Company
The Wall Street Journal
Sorry, Mad Men. The Ad Revolution Is Here.

Dec 12, 2024

Reuters
Warner Bros Discovery plans two-way split aiming for potential cable deal
The Wall Street Journal
Failure of Kroger-Albertsons Merger May Curb Grocers’ Advertising Ambitions
Ars Technica
Google goes “agentic” with Gemini 2.0’s ambitious AI agent features

Dec 11, 2024

Grocery Dive
Albertsons sues Kroger over failed merger
Retail Dive
Target launches generative AI gift finder
Restaurant Dive
7 Brew hires KFC vet as first CMO

Dec 10, 2024

Bloomberg
Mondelez Exploring Takeover of US Chocolate Maker Hershey
Digiday
AI personalization played a bigger role in this year’s Black Friday and Cyber Monday
The Wall Street Journal
Who Is David Sacks, Trump’s Pick for AI and Crypto Czar?

Dec 09, 2024

Adweek
News Media Alliance Urges FTC, DOJ to Investigate Google’s Site Reputation Update
The Wall Street Journal
Ad Revenue Predicted to Top $1 Trillion This Year for the First Time
Retail Dive
Victoria’s Secret & Co. turns its focus to Gen Z

Dec 05, 2024

TechCrunch
The abject weirdness of AI ads
Adweek
BuzzFeed Is Facing a $124 Million Debt Crisis
Digiday
Programmatic marketers sound off on impact of AI-driven ad buys

Dec 04, 2024

CNBC
OpenAI hires first marketing chief from Coinbase
Ad Age
Meta appoints new ad sales leader for North America
The Wall Street Journal
Terence Reilly Made Crocs and Stanley Cups Cool. Can He Do It Again With HeyDude?

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