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What We're Reading: Page 16

Industry reads hand-picked by our editors

Feb 11, 2025

Yahoo Sports
Super Bowl draws record average of 126 million viewers across all platforms
The Wall Street Journal
Sonos Marketing Chief Exits as Fallout From App Calamity Continues
MediaPost
Musk-Led Group Makes Bid For OpenAI
CX Dive
McDonald’s looks to loyalty to recapture traffic after disappointing quarter

Feb 10, 2025

Digiday
Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings
The Wall Street Journal
McDonald’s U.S. Sales Drop as Customers Spend Less
TechCrunch
Apple could launch a new iPhone SE and PowerBeats Pro 2 on February 11

Feb 07, 2025

Digiday
Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
Ad Age
Pinterest’s fourth-quarter ad sales, revenue outlook top estimates
Reuters
Roblox fans gaming industry gloom with weak forecast, shares tank

Feb 06, 2025

The Wall Street Journal
Carl’s Jr. Returns to Racy Advertising Years After It Abandoned ‘Bikinis and Burgers’
CX Dive
Calling a customer? Brands can now display ‘reason for call’
CNBC
Amazon set to pass Walmart in revenue for first time

Feb 05, 2025

Digiday
Why LinkedIn is spotlighting the average watch time metric to support its video push
Yahoo
Disney price hikes help fuel earnings growth as streaming business posts profit
Restaurant Dive
Just Salad hires marketing, CX and development chiefs

Feb 04, 2025

Ad Age
Nielsen and Paramount renew measurement deal
Adweek
WBD Names Ryan Gould and Bobby Voltaggio as New Ad Sales Leaders
The Wall Street Journal
Smirnoff Maker Diageo Scraps Midterm Guidance Amid Tariff Uncertainty
Yahoo Finance
Spotify stock jumps after reporting its first full year of profitability, strong user metrics

Feb 03, 2025

The Wall Street Journal
Musk’s X Adds Nestlé, Colgate, Shell, Other Brands to Ad-Boycott Suit
Digiday
Boycotts and backlash reveal complications in changing DEI landscape
Adweek
Debunking 5 Claims Around DeepSeek’s Capabilities, From Cost to Security Risks

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