What We're Reading: Page 162
Industry reads hand-picked by our editors
Mar 26, 2021
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The Wall Street Journal
Apple’s Move to Block User Tracking Spawns New Digital Ad Strategies
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CFO Dive
Ahead of potential IPO, TikTok parent company hires first CFO
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Ad Exchanger
Digital Turbine On Why Fyber Is The “Cherry On Top” Of Its Ad Tech Strategy
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Adweek
Vizio’s IPO Reveals How It Wants to Take on Connected TV Giants
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TechCrunch
Snapchat is developing its own take on TikTok Duets with a new ‘Remix’ feature
Mar 25, 2021
Mar 24, 2021
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The Wall Street Journal
WPP to Invest Over $200 Million in New Data Operation Under GroupM
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The Verge
Facebook’s F8 developer conference will return on June 2nd in low-key virtual format
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Bloomberg
Microsoft CEO Hunts Anew for Creator Hub After TikTok Bid Fails
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Variety
VidCon 2021 Sets Dates, Featured Creators for Return to Anaheim Convention Center
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Digiday
WTF can advertisers actually do with first-party data in Google’s Privacy Sandbox?
Mar 23, 2021
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Ad Exchanger
NBCUniversal Flexes Programmatic Peacock And NBCU Identifier At ONE21 Showcase
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The Verge
Microsoft in talks with Discord over $10 billion-plus acquisition: report
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Ad Age
Pandemic puts indelible stamp on brand-agency relationships
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Axios
Verizon to center media arm around new subscription platform Yahoo+
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The Wall Street Journal
NFTs Are Music Industry’s Latest Big Hit
Mar 22, 2021
Mar 19, 2021
Mar 18, 2021
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Ad Age
PepsiCo inks LeBron James to major endorsement deal, including new Mtn Dew Rise Energy drink
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Recode
TikTok surprises users by making personalized ads mandatory
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MediaPost
NBCU Confirms It Will Seek Prime-Time Rates For Peacock Ads
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The Drum
ASA issues warning to influencers amid 'widespread failure' to disclose ads
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The Wall Street Journal
Google Invests $7 Billion Across U.S. as It Bets on the Post-Pandemic Office
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