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What We're Reading:
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Industry reads hand-picked by our editors
Feb 04, 2022
Yahoo! Finance
Snap and Pinterest Soar After Results Dispel Facebook Fears
Adweek
With Kid-Centric Campaign, NBCU Targets Next Generation of Winter Olympics Fans
The Wall Street Journal
Facebook Parent Meta Faces Uphill Battle in Video Fight With TikTok
Feb 03, 2022
Variety
Spotify CEO Daniel Ek Tells Investors ‘We Don’t Change Our Policies Based on One Creator’ as Stock Falls
CNBC
Ulta Beauty CEO says it’s not enough to put Black-owned brands on shelves
Digiday
‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?
Feb 02, 2022
The Wall Street Journal
Where Olympic Sponsor Coca-Cola Stands With China
Ad Age
How the ANA plans to investigate programmatic media buying
Adweek
Looking to Reach a Hyperlocal Audience, Outback Signs 12 Student-Athletes to NIL Deal
Feb 01, 2022
The Verge
Wordle has been bought by The New York Times, will 'initially' remain free for everyone to play
The Wall Street Journal
FTC Warns Social Media Users About Targeted Advertising as Scams Abound
Adweek
Meta Begins Rolling Out 3D Avatars Across Facebook, Instagram, Messenger
Jan 31, 2022
MediaPost
SiriusXM Unveils New 'ID' For Targeting Premium Audio Listeners
Ad Age
Dot-com Super Bowl commercials are a warning to crypto brands
Digiday
Advertisers, TV networks plan to set Nielsen alternatives as 'shadow currencies' in this year's upfront negotiations
Jan 28, 2022
CNBC
LVMH CEO Bernard Arnault says ‘we have to be wary of bubbles’ with the metaverse
Financial Times
Netflix stock market woe is warning to Hollywood
Vox
What’s the point of digital clothes?
Jan 27, 2022
MediaPost
MRC: VAB Incorrectly Represents Nielsen Undercounting
Bloomberg
Mark Zuckerberg’s Stablecoin Ambitions Unravel With Diem Sale Talks
Digiday
Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake?
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