What We're Reading: Page 168
Industry reads hand-picked by our editors
Jul 02, 2021
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The Wall Street Journal
Digital Ad Opportunities and Capital Spur Investor Interest in Ad Tech
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Variety
TikTok Will Triple Maximum Video Length, Expanding to 3 Minutes
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AdExchanger
Magnite Buys SpringServe For $31M In Push For CTV Ad Dollars
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Retail Dive
Back-to-school shopping to rise 9% in 2021: KPMG
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VentureBeat
Researchers develop algorithm to identify well-liked brands
Jul 01, 2021
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The Wall Street Journal
Amazon Seeks Recusal of FTC Chairwoman Lina Khan in Antitrust Investigations of Company
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CNBC
Facebook is testing drastic changes to Instagram to make it more like TikTok
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Ad Age
Kantar names new CEO from outside industry following surprise exit of predecessor
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AdExchanger
IAS Goes Public In Bid To Retain Competitive Edge
Jun 30, 2021
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Bloomberg
FTC Revival of Facebook Case Hinges on Bolstering Monopoly Claim
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The Drum
How McDonald’s & Chipotle learned to let ‘culture & consumers drive the work’
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The Wall Street Journal
Black-Owned Media Collective Launches to Help Brands Meet New Ad Commitments
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CNBC
Digital ad firm Taboola set to start trading following SPAC merger
Jun 29, 2021
Jun 28, 2021
Jun 25, 2021
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Reuters
U.S. panel votes yes on 'break 'em up' antitrust bill
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Ad Age
NBCUniversal secures its largest-ever advertiser roster for Tokyo Olympics
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Bloomberg
YouTube Shorts Is Taking on TikTok and Minting a New Constellation of Concise Video Stars
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Digiday
Cheat Sheet: BuzzFeed will go public via SPAC IPO to fuel acquisitions, the first one being Complex Networks
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