What We're Reading: Page 179
Industry reads hand-picked by our editors
Apr 22, 2020
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Ad Exchanger
What Fandango Gets When It Buys Vudu
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The Wall Street Journal
Ad Veterans Bryan Wiener, Sarah Hofstetter Join E-Commerce Firm
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TechCrunch
HBO Max debuts on May 27th with 10,000 hours of content, including a handful of originals
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MediaPost
Netflix Mixed Results: Lower Q1 Marketing, Higher Subscriptions, Viewing/Member Deceleration To Follow
Apr 21, 2020
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Adweek
WeWork Names Sprint Vet as New CMO
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The Drum
How Animal Crossing is emerging as a media channel for brands in lockdown
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The Wall Street Journal
Coca-Cola Sales Slide as Pandemic Progresses
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Campaign
Merkle retires Periscopix performance agency brand
Apr 20, 2020
Apr 17, 2020
Apr 16, 2020
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The Wall Street Journal
Amazon Retools With Unusual Goal: Get Shoppers to Buy Less Amid Coronavirus Pandemic
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Bloomberg
Bloody Imagery Cut From Esports Game to Keep It Sponsor-Friendly
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MediaPost
DAN Acquires 100% Ownership of Merkle
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AdExchanger
NextRoll Lays Off 30%, Institutes 20% Paycuts
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