What We're Reading: Page 184
Industry reads hand-picked by our editors
Aug 04, 2020
Aug 03, 2020
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Marketing Week
Coca-Cola ends ad spend hiatus with campaign calling for a ‘better normal’
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The New York Times
More Than 1,000 Companies Boycotted Facebook. Did It Work?
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The Wall Street Journal
Clorox Posts Higher Sales as Consumers Stock Up on Disinfectants
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Digiday
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
Jul 31, 2020
Jul 30, 2020
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The Verge
Jeff Bezos can’t promise Amazon employees don’t access independent seller data
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Yahoo Finance
Interpublic Group (IPG) Tops Q2 Earnings and Revenue Estimates
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Retail Dive
Nike names new diversity chief
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Digiday
‘The sky hasn’t fallen’: Publishers’ programmatic revenues vault back up in June and July
Jul 29, 2020
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The Wall Street Journal
Big Tech to Appear Before Congress on Wednesday
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Campaign
Burger King clears the air: Chain says it has not pulled its flatulent cow campaign
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Bloomberg
Shopify Sales Double With Merchants Forced Into Online Future
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Digiday
‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott
Jul 28, 2020
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The New York Times
Ben & Jerry’s Radical Ice Cream Dreams
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Adweek
Omnicom Releases US Workforce Diversity Data as Part of Broader Action Plan
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Digiday
‘Anything that will jump-start the market’: TV networks, agencies discuss upfront ‘share’ deals to address advertiser commitment issues
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The Wall Street Journal
Google to Keep Employees Home Until Summer 2021 Amid Coronavirus Pandemic
Jul 27, 2020
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Ad Age
How some of America's Hottest Brands are heating up this summer
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The Wall Street Journal
Marketers Experiment With TV Ads in Console Videogames
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Adweek
How White Is Brand Leadership? These Logo Tweaks Tell the Story
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Digiday
‘Accelerated the need to get there faster’: 5 changes that will drive the future of media post coronavirus crisis
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