What We're Reading: Page 193
Industry reads hand-picked by our editors
Feb 04, 2020
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Digiday
With its sights set on winning more ad budgets, Accenture winds down media auditing arm
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The Wall Street Journal
Disney Strategy for Fox Assets Comes Into Focus as Executives Quit
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Ad Age
Google Chrome begins third-party cookie evolution
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Ad Exchanger
Smaato Brings On Fourth CEO In A Year And Lays Off 10% Of Staff
Feb 03, 2020
Jan 31, 2020
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Ad Age
Corona says consumers aren't confusing its brand with the Coronavirus
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Adweek
Capital One Ends Relationship With DDB, Names GSD&M Agency of Record
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The Wall Street Journal
IKEA Promises New Data Controls for Consumers
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The Washington Post
You’ve got snail mail: Targeted online ads are now literally following you home
Jan 30, 2020
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CNBC
Coca-Cola stock rises as earnings meet estimates and Coke brand boosts sales
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The Wall Street Journal
Consumers Say Presidential Campaigns Shouldn’t Advertise in the Super Bowl
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Ad Age
MDC Partners unveils new Anomaly-led agency 'alliance'
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Bloomberg
News Corp. Launches Knewz Platform as Google Search Alternative
Jan 29, 2020
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Ad Age
Now That Facebook Lets Users Clear Internet Tracks, Marketers Lose Another Signal To Target Ads
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The Hollywood Reporter
Netflix to Lay Off Employees as It Shifts Marketing Strategy
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Digiday
Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions
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The Wall Street Journal
Les Wexner, Billionaire Behind Victoria’s Secret, in Talks to Sell Brand
Jan 28, 2020
Jan 27, 2020
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Digiday
Why brands are using in-house agencies for Super Bowl work
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The Wall Street Journal
Kraft Heinz CEO, Pushing for Growth, Separates Winners From Losers
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Adweek
Google Celebrates ‘The Most Searched’ to Set the Stage for Black History Month
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The Drum
How brands including Asics, SAP & Impossible Foods are using tech for good
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