What We're Reading: Page 195
Industry reads hand-picked by our editors
Jan 13, 2020
Jan 10, 2020
Jan 09, 2020
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The Verge
How Facebook’s ad in Teen Vogue came back to haunt it
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The Wall Street Journal
Smucker Says Marketing Shake-Up Saved It From Boring Ads
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Ad Exchanger
LUMA: Ad Tech M&A Was Up Across The Board In 2019
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Variety
Regal Cinemas Switching to Pepsi for Non-Alcoholic Beverages
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The Drum
S4 Capital makes play for digital agency Circus Marketing
Jan 08, 2020
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The Wall Street Journal
New Tactics Punch Holes in Big Tech’s Ad-Fraud Defenses
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Adweek
NBCUniversal Will Unite Linear and Digital Ad Inventory With ‘One Platform’ Offering
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Ad Exchanger
Why LiveRamp Quietly Sold Its Location Data Business Last Year
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The Drum
Xandr is selling pause ads as AT&T looks to broaden TV ad model
Jan 07, 2020
Jan 06, 2020
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Reuters
Nike seeks to keep marketing executives out of Michael Avenatti trial
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The Drum
Mars Food hires Pepsi's Rafael Narvaez as global CMO to boost ‘dinnertime’ brands
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Bloomberg
Tech’s Flagship CES Show Counts on Meat, Cars to Draw Crowds
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The Wall Street Journal
McDonald’s Looks Beyond Party Culture
Jan 03, 2020
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The Wall Street Journal
Recession Rises on List of CEO Fears for 2020
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Adweek
This KFC Ad Shockingly Reveals How Santa Spends the Rest of His Year
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AdAge
5 ways influencer marketing will evolve in 2020
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Digiday
‘It’s like the boyfriend who never commits’: Why serial projects are on the rise at agencies
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