What We're Reading: Page 199
Industry reads hand-picked by our editors
Sep 11, 2019
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Variety
TV Networks Plan to Include Out-of-Home Audiences in National Ratings in 2020
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Bloomberg
Amazon Probed by U.S. Antitrust Officials Over Marketplace
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TechCrunch
AdRoll Group becomes NextRoll and launches new platform services business
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The Wall Street Journal
Why WeWork Is Struggling to Sell Its Story to Investors
Sep 10, 2019
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Restaurant Dive
McDonald's acquires AI tech company Apprente
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AdExchanger
Integral Ad Science Turns Over Entire Senior Leadership Team
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Retail Dive
Target taking free loyalty program nationwide
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The Drum
The first thing you see on an LG smart TV is now an ad
Sep 09, 2019
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Campaign
Diageo calls global media agency review
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The Wall Street Journal
Businesses Across the Board Scramble to Comply With California Data-Privacy Law
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AdAge
How the U.S. Open became a branded juggernaut
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Digiday
What to know about Google’s implementation of first-price ad auctions
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Adweek
IPG Signals Its Future With a Trio of Significant Leadership Changes
Sep 06, 2019
Sep 05, 2019
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AdAge
Judge orders Bud Light to remove ‘no corn syrup’ from packaging, handing MillerCoors a win
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CNet
Ad industry offers a solution to online privacy problems
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Adweek
Havas Group Acquires Paris Creative Agency Buzzman
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The Wall Street Journal
Facebook Lays Out Challenges of Letting Users Take Their Data to Other Platforms
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Grocery Dive
Favor hires new chief marketing officer
Sep 04, 2019
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Retail Dive
Game-changers: Have women reshaped the sportswear market?
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MediaPost
With Anti-Vaping Push, CVS Wades Deeper Into Purpose
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CNBC
Google's paid search ads are a 'shakedown,' Basecamp CEO says
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The Drum
Six-sided story: the rise of creative branding in sneaker box design
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The Washington Post
California adopted the country's first major consumer privacy law. Now, Silicon Valley is trying to rewrite it.
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