What We're Reading: Page 203
Industry reads hand-picked by our editors
Aug 02, 2019
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Bloomberg
TV Networks Stuff in More Commercials Despite Vows to Cut Back
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CIO Dive
Salesforce must convince industries it can be a unifying tool
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The Wall Street Journal
Pitbull and Horizon Media Open a Multicultural Agency
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Variety
Ninja Is Ditching Amazon’s Twitch for Microsoft’s Mixer
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Campaign
Innocean Worldwide acquires Wellcom Group
Aug 01, 2019
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Retail Dive
Gap launches 'It's our denim now' campaign
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Variety
Facebook May Release TV Streaming Device This Fall
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The Drum
WPP marketing chief Laurent Ezekiel on building the brand and what the network needs to do for US growth
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Bloomberg
IBM Fired as Many as 100,000 in Recent Years, Lawsuit Shows
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Adweek
For EA, In-Housing Was a 'Fluid, Cyclical Journey' Driven by Data Security
Jul 31, 2019
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AdAge
How CMOs can use research and insights to their best advantage
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Adweek
11 Key Takeaways on Ad Tech From Industry Leaders
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Mobile Marketer
Snap hijacks hashtags on Instagram as part of first global campaign
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Digiday
‘No keywords’: Media buyers are testing Facebook’s search ads product
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The Verge
Drink up, stoners: Big Alcohol’s pursuit to make weed beverages
Jul 30, 2019
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The Wall Street Journal
P&G Posts Strong Sales Even as It Raises Prices
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Morningstar
Future Acquires SmartBrief To Expand In Business-To-Business Sector
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Mobile Marketer
Infiniti spins Instagram quiz into immersive driving experience
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The Drum
Puma brand boss on harnessing Havas' music and culture relationships in its marketing
Jul 29, 2019
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The New York Times
Privacy Group Files Legal Challenge to Facebook’s $5 Billion F.T.C. Settlement
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Digiday
‘Everything is political’: As Ogilvy internal turmoil continues, agencies grapple with a new market reality
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Ad Exchanger
How Ad/Fin Got Caught In The Crossfire Of The Industry’s Transparency Crusade
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The Wall Street Journal
Vice Media in Talks to Buy Refinery29
Jul 26, 2019
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Adweek
McDonald's Reviews Its U.S. Agency Model and Adds Wieden + Kennedy New York to Roster
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The Wall Street Journal
Amazon's New York Office Hunt Includes WeWork-Owned Lord & Taylor Building
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AdExchanger
Digitally Native Companies Spent $1 Billion To Dominate NBCUniversal’s TV Upfront
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Mobile Marketer
Twitter's ad refresh pays off in Q2, but slowdown could be coming
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Bloomberg
Trump Must Face Suit Over Alleged Multilevel Marketing Fraud
Jul 25, 2019
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CIO Dive
What Facebook's $5B FTC settlement means for Zuckerberg, third parties and corporate structure
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The Drum
Diageo marketing increase pays dividends with global sales growth
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The New York Times
YouTube Is a Big Business. Just How Big Is Anyone's Guess.
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Adweek
Martin Sorrell Slams Holding Companies' Data Strategies and Insists Facebook and Google Are Not 'Frenemies'
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The Wall Street Journal
Ogilvy Says It Won't Stop Working for Customs and Border Protection
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