What We're Reading: Page 205
Industry reads hand-picked by our editors
Jan 02, 2020
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Digiday
After encroaching on agency turf, consultancies are poised to take a step back in 2020
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MediaPost
Dentsu Cuts 3% Of Workforce, Downgrades Revenue, Profit Outlook
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The Wall Street Journal
Comcast in Advanced Talks to Buy Free TV Service Xumo
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CNBC
Vox Media has a new pitch for advertisers after buying New York Magazine and affiliated sites
Dec 23, 2019
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The Wall Street Journal
Walmart, Target Embrace 8-Year-Old YouTube Influencer’s Brand
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The New York Times
#MeToo Clashes With ‘Bro Culture’ at Ad Agencies
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CNBC
Nike Kaepernick ad will be among the most memorable from the 2010s
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Digiday
‘The lowest-priced time of year’: Advertisers pounce on TV’s discounted holiday rates
Dec 20, 2019
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Restaurant Dive
Chipotle tests pickup windows as part of digital push
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The Wall Street Journal
YouTube Created a Generation of Young Stars. Now They Are Getting Burned Out.
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Ad Exchanger
Five Things You Need To Know About The Rubicon-Telaria Merger
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Chicago Tribune
Allstate is cutting its Esurance line to focus on building up its name brand
Dec 19, 2019
Dec 18, 2019
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AdAge
AB InBev takes over NHL sponsorship, gaining control of all four major pro leagues in the U.S.
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MediaPost
Fox Promotes Ad Executives, Expands Sports Advertising Sales
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The Drum
Pandora taps ex-P&G marketer to turn brand around
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TechCrunch
Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there
Dec 17, 2019
Dec 16, 2019
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Restaurant Dive
Why video needs to be a New Year priority for restaurant marketing
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CNBC
Hallmark says it’s ‘truly sorry’ after pulling ads of same-sex couples, hopes to reinstate Zola ads
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The Drum
WPP sells majority stake in sports agency Two Circles after four years
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Ad Exchanger
Oversold And Overpromised: Marketers Move Away From DMPs
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