What We're Reading: Page 205
Industry reads hand-picked by our editors
Sep 17, 2019
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The Wall Street Journal
Amazon Changed Search Algorithm in Ways That Boost Its Own Products
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CNBC
Walmart is bringing back trendy fashion brand Scoop in bid to juice its fashion business
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AdAge
CEO of IPG Mediabrands Japan is repositioned to lead UM's dedicated Johnson & Johnson unit
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Hollywood Reporter
NBCUniversal's Streaming Strategy, Name, Programming Lineup Revealed
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Variety
Netflix Lands Streaming Rights to ‘Seinfeld’
Sep 16, 2019
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Mobile Marketer
Amazon tests influencer storefronts to translate social content to sales
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Adweek
McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S.
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AdAge
DTC founders' secrets: What all advertisers can learn from TV's latest force
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The Wall Street Journal
New York’s Philharmonic Taps ‘Influencers’ to Lure Millennials
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Digiday
‘It shifts the power dynamic’: Faced with harassment, women are leaving agencies to go freelance
Sep 13, 2019
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The Wall Street Journal
House Committee Requests Tech Executives’ Emails in Antitrust Probe
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AdAge
Bud Light Seltzer is in the works amid hard seltzer sales craze
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Ad Exchanger
AppNexus President Michael Rubenstein To Step Down
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The Drum
Samsung and Heinz found advertising next to fake ‘cancer cure’ videos on YouTube
Sep 12, 2019
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AdExchanger
Sir Martin Goes Rogue, Bashes Competitors On S4 Earnings Call
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TechCrunch
WeWork loses its chief communications officer ahead of planned IPO
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Broadcasting & Cable
Comcast Spotlight Launches Self-Service Buying Option
Sep 11, 2019
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Variety
TV Networks Plan to Include Out-of-Home Audiences in National Ratings in 2020
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Bloomberg
Amazon Probed by U.S. Antitrust Officials Over Marketplace
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TechCrunch
AdRoll Group becomes NextRoll and launches new platform services business
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The Wall Street Journal
Why WeWork Is Struggling to Sell Its Story to Investors
Sep 10, 2019
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Restaurant Dive
McDonald's acquires AI tech company Apprente
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AdExchanger
Integral Ad Science Turns Over Entire Senior Leadership Team
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Retail Dive
Target taking free loyalty program nationwide
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The Drum
The first thing you see on an LG smart TV is now an ad
Sep 09, 2019
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Campaign
Diageo calls global media agency review
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The Wall Street Journal
Businesses Across the Board Scramble to Comply With California Data-Privacy Law
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AdAge
How the U.S. Open became a branded juggernaut
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Digiday
What to know about Google’s implementation of first-price ad auctions
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Adweek
IPG Signals Its Future With a Trio of Significant Leadership Changes
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