What We're Reading: Page 205
Industry reads hand-picked by our editors
Jul 17, 2019
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The Drum
McDonald’s, Nestlé and Virgin Media trial blockchain in media buys
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The Wall Street Journal
Amazon Faces Probe in Europe Over Third-Party Selling
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Digiday
The Washington Post is preparing for post-cookie ad targeting
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Sports Business Daily
Patches in progress for MLB
Jul 16, 2019
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Retail Dive
From Old Navy to Madewell: How sub-brands grow up to eat their parents
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Digiday
Report from VidCon: YouTube super fans grouse about ad load
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CNBC
Domino's stock sinks on disappointing sales, fanning doubts about expansion strategy
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Campaign US
David Miami loses more talent as Tony Kalathara joins 72andSunny New York
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Adweek
What It Means for Advertisers as Accenture Ventures Further Into Agency Turf
Jul 15, 2019
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Business Insider
The FTC's $5 billion fine for Facebook is so meaningless, it will likely leave Zuckerberg wondering what he can't get away with
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CNBC
Amazon asked some advertisers to increase spend on Prime Day by at least 100%
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Ad Exchanger
The Rise And Fall And Rise Of The Global CMO
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Food Dive
Budweiser launches limited edition lager to connect with farmers
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Adweek
IBM Watson’s Newly Sold Marketing Tech Division Rebrands as Acoustic
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The Wall Street Journal
Hilton Plays Catch-Up in Luxury-Travel Market
Jul 12, 2019
Jul 11, 2019
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Digiday
‘2019 is the year of enforcement’: GDPR fines have begun
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The Wall Street Journal
AT&T Cuts Ad Sales Staff at WarnerMedia Unit
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Adweek
Ogilvy Leadership Confronts Staff Concerns Over Customs and Border Protection Contract
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ModernRetail
Rent the Runway acquires 94% of its customers through organic marketing
Jul 10, 2019
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Mother Jones
New Coke Didn’t Fail. It Was Murdered.
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Bloomberg
PepsiCo Finds Elusive Soda Success With Mountain Dew for Gamers
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The Wall Street Journal
‘Friends’ to Move to HBO Max, WarnerMedia’s New Streaming Service
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CIO Dive
GDPR strikes again: Marriott International faces $124M fine
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The Drum
FTC mulls disabling YouTube ads to protect against child privacy
Jul 09, 2019
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CIO Dive
British Airways slammed with record, 'unexpectedly stiff' GDPR fine
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The Wall Street Journal
Regulators Eye the Auctions That Decide Which Web Ads You See
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CNBC
YouTube launches on Fire TV, ending dispute between Amazon and Google
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Adweek
Burger King’s Student Loan Initiative Came Across as Inconsiderate Toward a Growing National Crisis
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Digiday
‘No tangible outcome’: Marketers are ghosting agencies
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