What We're Reading: Page 205
Industry reads hand-picked by our editors
Sep 24, 2019
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Mobile Marketer
How mobile helps Hershey manage impulse purchases
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Adweek
Accenture Takes Creative In-House, With Droga5 as Lead Agency
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The Drum
BuzzFeed, Group Nine Media and Insider forge video ad alliance
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The Wall Street Journal
Google Wins Case Limiting Scope of EU’s ‘Right to Be Forgotten’
Sep 23, 2019
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Engadget
Netflix won an Emmy for its 'Bandersnatch' interactive episode
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The Wall Street Journal
Xandr President to Leave Unit as Its Bond With WarnerMedia Tightens
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WWD
Top Brands on Amazon Marketplace Look to Micro-Influencers to Help Drive Sales
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Adweek
As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt
Sep 20, 2019
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MediaPost
Magna: U.S. Ad Spending Expands Nearly 8% In First Half, On Track To Rise 6.3% For Full Year
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Variety
YouTube Raises Bar for Channel Verification, Stripping Some Creators of Verified Status
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Ad Age
Nike drops Patriots' Antonio Brown amid assault allegations
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The Drum
LinkedIn CMO Shannon Brayton steps aside in planned succession
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Adweek
Report: We Are Unlimited Will Be Folded Into DDB Chicago After McDonald's Taps W+K
Sep 19, 2019
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Campaign
Keith Weed joins WPP board
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The Wall Street Journal
AT&T Explores Parting Ways With DirecTV
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Recode
Apple’s VP of communications is leaving the company
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Variety
Facebook Announces $149 Portal TV Device, 2 New Portal Smart Displays
Sep 18, 2019
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AdExchanger
YouTube Intros Masthead Unit In Its TV App To Attract Splashy TV Ad Dollars
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Adweek
Unilever Is Using 100% Renewable Electricity on 5 Continents
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Campaign
'We have to be slightly paranoid': Droga5 on keeping maverick culture at Accenture Interactive
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Axios
Washington Post builds ad network for publishers to take on Big Tech
Sep 17, 2019
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The Wall Street Journal
Amazon Changed Search Algorithm in Ways That Boost Its Own Products
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CNBC
Walmart is bringing back trendy fashion brand Scoop in bid to juice its fashion business
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AdAge
CEO of IPG Mediabrands Japan is repositioned to lead UM's dedicated Johnson & Johnson unit
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Hollywood Reporter
NBCUniversal's Streaming Strategy, Name, Programming Lineup Revealed
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Variety
Netflix Lands Streaming Rights to ‘Seinfeld’
Sep 16, 2019
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Mobile Marketer
Amazon tests influencer storefronts to translate social content to sales
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Adweek
McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S.
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AdAge
DTC founders' secrets: What all advertisers can learn from TV's latest force
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The Wall Street Journal
New York’s Philharmonic Taps ‘Influencers’ to Lure Millennials
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Digiday
‘It shifts the power dynamic’: Faced with harassment, women are leaving agencies to go freelance
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