What We're Reading: Page 208
Industry reads hand-picked by our editors
Jun 19, 2019
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Restaurant Dive
Pizza Hut brings back iconic red roof logo
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Yahoo! Finance
Comcast partners with Charter, Cox to advance targeted advertising
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AdAge
Facebook wants some regulation — at least on brand safety
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The Drum
Kantar CEO on how a private equity sale will help deliver speed and scale for clients
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Adweek
Q&A: AT&T’s Chief Branding Officer on ‘Emotional Equity,’ and the Importance of Attention
Jun 18, 2019
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The Wall Street Journal
Google’s Ad Dominance Explained in Three Charts
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Social Media Today
Snapchat Publishes New Guide to Major Events and How Brands Can Tap into Them
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Digiday
DTC advertisers turn to search to evaluate their TV ads’ performance
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AdAge
Chuck E. Cheese is promoting its endless salad bar with an almost endless video
Jun 17, 2019
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AdAge
Procter & Gamble takes Secret in house as brand team replaces Wieden
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All Access
iHeartMedia, WPP Launch 'Project Listen' Audio Creative Initiative
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ModernRetail
Tim Armstrong: DTC holding companies are inevitable
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TechCrunch
Amazon’s IMDb Freedive rebrands to IMDb TV, adds new content and plans European expansion
Jun 14, 2019
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Digiday
How Amazon is using its DSP to get more high-quality inventory from publishers
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MediaPost
Facebook Agrees To Settle Suit Over Inflated Video Ad Metrics
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Adweek
WPP’s Wunderman Thompson Unveils New Leadership Team in New York Headquarters
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Bloomberg
Pinterest Is Latest Tech Company Drawn Into U.S. Culture Wars
Jun 13, 2019
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AdAge
Business Insider and eMarketer combine into one intelligence company
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Retail Dive
Walmart nixes Jet's lead exec role
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The Wall Street Journal
Facebook Worries Emails Could Show Zuckerberg Knew of Questionable Privacy Practices
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The Drum
Google denies rowing back on Chrome adblocker support
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Bloomberg
Netflix Takes Step Toward Multimedia Empire With New Video Games
Jun 12, 2019
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AdAge
MillerCoors balks at an industry-wide beer campaign as it fights with AB InBev
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Adweek
What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus
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MediaPost
Dentsu Aegis Cuts Ad Spending Forecast
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The Wall Street Journal
Google Axes Lobbyists Amid Growing Government Scrutiny
Jun 11, 2019
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Digiday
NBCUniversal offers refunds to programmatic advertisers following ad insertion error
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Bloomberg
Unilever Taps Growth From Algae-Based Skin-Care Takeover
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Variety
As Madison Avenue Rushes to TV, Hulu Works For Its Cut of the Action
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Adweek
Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All
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