What We're Reading: Page 218
Industry reads hand-picked by our editors
Jan 28, 2020
Jan 27, 2020
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Digiday
Why brands are using in-house agencies for Super Bowl work
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The Wall Street Journal
Kraft Heinz CEO, Pushing for Growth, Separates Winners From Losers
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Adweek
Google Celebrates ‘The Most Searched’ to Set the Stage for Black History Month
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The Drum
How brands including Asics, SAP & Impossible Foods are using tech for good
Jan 24, 2020
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CNBC
Why Planters killed off Mr. Peanut
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Ad Age
Chase names a new CMO
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Ad Exchanger
Randall Rothenberg: The Cookie's Death Heralds A Better Future For The Web
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The Wall Street Journal
Kotex Decides Women's Blood Is Red, Not Blue
Jan 23, 2020
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Digiday
Google’s latest search results change further blurs what’s an ad
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TechCrunch
Fortnite just officially became a high school and college sport
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The New York Times
This Company Says It Will Fix Your Smile. It May Shush You if It Doesn’t.
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AdAge
Hallmark Channel CEO steps down following same-sex ad controversy
Jan 22, 2020
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Campaign
Gap's Alegra O'Hare exits as brand 'redefines CMO role'
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AdExchanger
Reed Hastings Explains Why Netflix Won't Ever Sell Ads
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Reuters
KFC apologizes for 'sexist' Australian ad
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Mobile Marketer
Super Bowl viewing shifts to connected devices, study finds
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The Drum
'Credibility is not automatic': Diageo's Syl Saller on the precarious future of CMOs
Jan 21, 2020
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The New York Times
With Impeachment in the News, Ads Are Staying Away From Politics
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Barron's
It’s Time for Netflix to Consider Ads, Investor Says
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Ad Age
Fox isolates Trump and Bloomberg Super Bowl ads: sources
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CNBC
Microsoft is bringing out the big guns against Slack with new global ad campaign for Teams
Jan 17, 2020
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Retail Dive
Gap Inc. reverses plans to spin off Old Navy
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Mobile Marketer
Avocados From Mexico links Super Bowl buzz to blockchain
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TechCrunch
Hulu to debut new ad formats in 2020 focused on letting users make choices, transact with advertisers
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Vox
Peacock, NBC's new streaming service, wants you to watch ads
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