What We're Reading: Page 218
Industry reads hand-picked by our editors
May 07, 2019
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Variety
‘Starkbucks’: ‘Game of Thrones’ Coffee-Cup Gaffe Lights Up Social Media
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Restaurant Dive
Schnatter mulls sale of Papa John's stake
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AdAge
How to make the most of TV upfronts in the digital age
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The Drum
WPP to create bespoke agency for Vodafone Ziggo
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Adweek
How TV Networks and Advertisers Are Making Commercials More Relevant to You
May 06, 2019
May 03, 2019
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AdAge
Facebook CMO Antonio Lucio plans to rebuild trust, starting with an ad campaign
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Mobile Marketer
Unilever tests voice-powered ads on Spotify
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TheVerge
Verizon is looking to sell Tumblr and Pornhub is interested
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The New York Times
Why Advertising Quit Smoking, and Started Vaping
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Adweek
Leo Burnett Executive Chairman Mark Tutssel to Retire This June After 34 Years
May 02, 2019
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Mobile Marketer
Google readies auto-delete feature to erase user location data, web history
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TechCrunch
Adtech veteran Quantcast is latest tech giant to face GDPR privacy probe
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The Drum
Kentucky Derby is courting a younger audience through brand activations
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Adweek
Droga5 London's New Series Illustrates How Amazon Can Transform Your Look (or Lifestyle)
May 01, 2019
Apr 30, 2019
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CNBC
Netflix will have no choice but to run ads, industry execs say
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The Drum
Diageo tentatively tests a return to YouTube after its brand safety scare
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Food Dive
Mondelez invests in Israeli food-tech incubator
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The Wall Street Journal
Juul Names Marketing Veteran Craig Brommers as Its First CMO
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The New York Times
These Ads Think They Know You
Apr 29, 2019
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Adweek
Ahead of NewFronts, Industry Leaders Predict Brand Safety Will Be Top of Mind
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Mobile Marketer
Starbucks boosts loyalty membership by 13% following switch to spend-based program
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Digiday
Amazon is using customer search data to find brands to target
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Restaurant Dive
Food trucks are the new restaurant billboards
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