What We're Reading: Page 221
Industry reads hand-picked by our editors
Dec 18, 2019
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AdAge
AB InBev takes over NHL sponsorship, gaining control of all four major pro leagues in the U.S.
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MediaPost
Fox Promotes Ad Executives, Expands Sports Advertising Sales
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The Drum
Pandora taps ex-P&G marketer to turn brand around
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TechCrunch
Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there
Dec 17, 2019
Dec 16, 2019
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Restaurant Dive
Why video needs to be a New Year priority for restaurant marketing
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CNBC
Hallmark says it’s ‘truly sorry’ after pulling ads of same-sex couples, hopes to reinstate Zola ads
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The Drum
WPP sells majority stake in sports agency Two Circles after four years
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Ad Exchanger
Oversold And Overpromised: Marketers Move Away From DMPs
Dec 13, 2019
Dec 12, 2019
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Ad Age
The Peloton ad actress speaks out: 'Honestly I think it was just my face'
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Adweek
Levi's New Retail Experience Features a Tech-Fueled Merch Drop
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Variety
YouTube Institutes Stricter Harassment Policy, Won't Exempt Public Figures
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Digiday
'Let them try it': Agency execs see the in-house marketing trend fading
Dec 11, 2019
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MediaPost
A-B InBev Denies Global Agency Review, But Says It's Rethinking Marketing Process
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AdAge
NBC books $1 billion in Olympic ad sales, on pace to shatter record
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Bloomberg
Netflix Must Add Ads or Lose Millions of Users, Needham Says
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The Drum
Havas Group acquires management consultancy specialists Gate One
Dec 10, 2019
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Restaurant Business
Pizza Hut's U.S. Brand Chief Departs
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The Drum
Kantar CEO Eric Salama to step down after 17 years with WPP
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Variety
Comcast to Spend $2 Billion on NBCU's Peacock Streaming Service in First Two Years
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Ad Age
IPG's Michael Roth criticizes rivals' consolidation efforts, integration woes
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