What We're Reading: Page 224
Industry reads hand-picked by our editors
Nov 15, 2019
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Adweek
Fox Selling 30-Second Super Bowl Spots for up to $5.6 Million in Accelerated Market
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Campaign US
Group M drops mPlatform brand in shake-up to improve 'consistency'
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The Wall Street Journal
Podcast Industry Grapples With the Prospect of Automated Ads
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Digiday
Ad tech firm AdTheorent explores sale
Nov 14, 2019
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Adweek
Disney+ Already Has Over 10 Million Sign-Ups by Its Second Day
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AdExchanger
Another Agency Reorg: MDC Media Partners Centralizes Its Programmatic, Search And Social Talent
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Bloomberg
Facebook Signs Lease at Hudson Yards as It Expands In NYC
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The Drum
Cadbury curates an Amazon Prime playlist of BuzzFeed videos
Nov 13, 2019
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The Correspondent
The new dot com bubble is here: it’s called online advertising
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Digiday
Missing a big audience, Walmart's streaming video play, Vudu, has struggled to win over advertisers
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The Wall Street Journal
Next in Google's Quest for Consumer Dominance—Banking
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Retail Dive
PopSugar to launch experiential pop-up shop in NYC for the holidays
Nov 12, 2019
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The Hollywood Reporter
Disney+ Hit by Technical Issues on Launch Day
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Bloomberg
Microsoft to Extend California Privacy Protections Across U.S.
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The Wall Street Journal
Google's 'Project Nightingale' Gathers Personal Health Data on Millions of Americans
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Grocery Dive
Amazon will open its first grocery store in California next year
Nov 11, 2019
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Bloomberg
Google's Search Ad Embrace Crushes Online Travel Agents
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The Wall Street Journal
Amazon's Fire TV to Carry Disney+
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AdExchanger
DoubleVerify Acquires Ad-Juster In Sell-Side Push
Nov 08, 2019
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The Wall Street Journal
How Google Edged Out Rivals and Built the World's Dominant Ad Machine: A Visual Guide
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USA Today
Move over La Croix: Coca-Cola to debut new flavored sparkling water with a bit of caffeine
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Ad Age
The Trade Desk bets big on connected TV as revenue jumps 38 percent
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AdExchanger
Samba Lays Off 15-20% Of Staff, Reorgs To Focus Solely On Data And Audience Products
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The Drum
Nielsen to separate media and retail businesses
Nov 07, 2019
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Restaurant Dive
A chaotic wait for the Popeyes sandwich spotlights Chick-fil-A's operational edge
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NBC News
Leaked documents show Facebook leveraged user data to fight rivals and help friends
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Bloomberg
Apple Ad Agency Cuts 50 Jobs as iPhone Maker’s Needs Evolve
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The New York Times
Sandra Bullock and Ellen DeGeneres Sue Pop-Up Websites Over Misleading Ads
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