What We're Reading: Page 227
Industry reads hand-picked by our editors
Feb 07, 2019
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Mobile Marketer
Dirty Lemon founder talks DTC, cutting digital dollars and taking the retail plunge
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The Wall Street Journal
Weak Results From Publicis Hit Rest of Madison Avenue
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CNET
Twitter earnings show that advertisers like a less toxic social network
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MediaPost
Amazon Asks Judge To Dismiss Claims Over 'Misleading' Ads
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The Drum
GroupM builds out thought leadership credentials with Brian Wieser appointment
Feb 06, 2019
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The Drum
Martin Sorrell reveals 2019 plans for S4: 'The more disruption, the better for us'
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Campaign
Johannes Leonardo buys big portion of itself back from WPP
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Adweek
Orangetheory and Mirror Execs Compare Notes on Marketing Fitness' Buzziest Brands
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Retail Dive
New Neiman Marcus execs to focus on customer experience
Feb 05, 2019
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The Wall Street Journal
Robots’ Lead Role in Super Bowl Ads Hint at Tech Anxieties
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Digiday
Electrolux is bringing its digital media buying and planning in-house
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The New York Times
Meet the Creator of the Egg That Broke Instagram
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AdAge
Campbell trademarks the word 'chunky'
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Variety
Viacom Takes MTV Direct to Consumers With MTV Play App in the U.K.
Feb 04, 2019
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The New York Times
How Boring Was the Super Bowl? The Punts Got Exciting
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Restaurant Dive
Delivery dilemma: Are in-house innovations or third-party aggregates best?
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CNBC
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'
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Mobile Marketer
Report: Spotify in talks to buy Gimlet Media podcast network
Feb 01, 2019
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Bloomberg
The 29-Year-Old Who Rocked Facebook Has Big Data Plans for H&M
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The Atlantic
The World-Record Instagram Egg Is Going to Make Someone Very Rich
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Fast Company
Exclusive: Your brain is lying to you about Super Bowl ads. This neuroscientist can prove it
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Venture Beat
French regulator orders Google to review search ads policies
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The Wall Street Journal
Let the Streaming Wars Begin
Jan 31, 2019
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TechCrunch
Google will stop peddling a data collector through Apple's back door
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Food Dive
Diageo sales jump 5.8% and share buyback skyrockets stock
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Ad Age
BuzzFeed, Vice and Group Nine form measurement alliance
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CIO Dive
Uber privacy chief on moving past scandals to global readiness
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Deadline
WarnerMedia Streaming Will Be "Two-Sided Model" Blending Subscriptions And Advertising, AT&T Boss Confirms
Jan 30, 2019
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The Wall Street Journal
Tech Giants Seize TV’s Biggest Stage, After Shunning Mass-Market Ads
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Campaign
Unilever calls for brands to join pioneering cross-media measurement initiative
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Adweek
Reddit to Provide Cost-Per-Click Ads on Platform, Receiving Mixed Reviews From Agencies
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Digiday
'We are creating the future foundation': How NBCUniversal is marrying TV spots with digital ads
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