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What We're Reading: Page 24

Industry reads hand-picked by our editors

Sep 18, 2024

The Wall Street Journal
How a Tariff Rule Aimed at China Could Affect U.S. Ad Spending
Ad Age
Why brands are pulling out of the Human Rights Campaign Corporate Equality Index
TechCrunch
Google nets court win against EU’s $1.7B AdSense antitrust decision

Sep 17, 2024

The Wall Street Journal
Kroger Antitrust Case Could Open Up New Bag of M&A Possibilities
Bloomberg
The Man Who Made Nike Uncool
Reuters
Meta bans RT and other Russian state media networks

Sep 16, 2024

CNBC
JPMorgan sees Netflix becoming a major advertising player, stock going to $750
Adweek
Header Bidding Was Decimated, Top Trade Desk Exec Testifies at Google Trial
Ad Age
Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z

Sep 13, 2024

The Ankler
‘Make Money Faster’: What ‘Emily in Paris’ and a Leaked Netflix Memo Reveal About its Ad Tier
Marketing Brew
Google exec claimed company’s ‘goal’ was ‘to crush other networks’
Vulture
Steven Spielberg’s Latest War Movie? Pepsi vs. Coke

Sep 12, 2024

Ad Age
KFC removes MullenLowe as lead creative US agency as it shifts to roster model
MediaPost
Rick Sittig ‘Breaking Up” With Advertising And Shuttering His Agency Secret Weapon
TechCrunch
Amazon starts testing ads in its Rufus chatbot

Sep 11, 2024

Food Dive
Campbell’s Soup is changing its name to reflect a broader portfolio
Ad Age
Google’s ad tech business may be too big to sell — What could happen if it loses antitrust case
Fashion Dive
Carhartt names new marketing and creative VP
Restaurant Dive
Brian Niccol was hired to transform Starbucks. Is that possible?

Sep 10, 2024

Reuters
Google loses fight against $2.7 billion EU antitrust fine
Retail Dive
33% of holiday shoppers plan to spend less this year: Bankrate
MediaPost
WPP Acquires Agency NCA, Aligns It With Ogilvy UK

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