What We're Reading: Page 264
Industry reads hand-picked by our editors
Jan 22, 2018
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The Wall Street Journal
Advertising's 'Mad Men' bristle at the digital revolution
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Campaign
'Dilly Dilly' means 'Go for it': how ad testing actually risks doing something great
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Bloomberg Technology
Google figures out how to make people care about art: selfies
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Retail Dive
Alibaba, Microsoft score a B in AI
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TechCrunch
Apple has hired tech team from data science startup SVDS
Jan 19, 2018
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Cheddar
Exclusive: Snap lays off two dozen employees
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Retail Dive
Amazon shipping cheap goods free, raising monthly Prime rate
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Adweek
Mars puts $1.4 billion-plus global media business in review, looks to consolidate with one agency
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TechCrunch
WhatsApp officially launches its app for businesses in select markets
Jan 18, 2018
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Mobile Marketer
Gatorade teams with Twitter on streaming video series
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Retail Dive
Amazon unveils top 20 contenders for HQ2
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The Wall Street Journal
How one agency is trying to ease advertisers' concerns about transparency
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The Hollywood Reporter
Kristen Wiig to star in Apple comedy series from Reese Witherspoon (Exclusive)
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TechCrunch
Facebook appoints American Express CEO to board of directors
Jan 17, 2018
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Retail Dive
How retailers are rethinking the consumer-brand relationship
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Campaign
The Winter Olympics present dangers and opportunities for brands looking to support Team USA
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Adweek
Where is the line between creepy and creative in advertising?
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Food Dive
Nutella owner buys Nestle's US candy business for $2.8B
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TechCrunch
Elon Musk says Model 3 owners will "be able to do pretty much anything" via voice
Jan 16, 2018
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Adweek
Where are all the brands? Why more companies aren't divulging their Super Bowl plans this year
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AdAge
Vice may risk losing cool cachet with brands over sexism concerns
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Retail Dive
Supreme Court to rule whether e-retailers pay state sales tax
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Digiday
Chasing scale, Instagram influencer networks cut corners
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Food Dive
Post Holdings says selling private brands businesses is on the table
Jan 12, 2018
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The Atlantic
Facebook finally blinks
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Digiday
Amazon to agencies: Alexa is the future, but we're going slow on voice ads
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Retail Dive
Walmart shuttering 63 Sam's Clubs in shift to e-commerce
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TechCrunch
Snapchat's big redesign bashed in 83% of user reviews
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Construction Dive
Amazon could be leaning toward Boston for new HQ2
Jan 11, 2018
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Mobile Marketer
Lyft brews up craft beer with ride discounts on each can
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Food Dive
Study: Consumers prefer print to digital when it comes to ad circulars
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The Wall Street Journal
How many people did that story reach? It depends who's counting.
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MediaPost Communications
IAB Lab releases 'OpenDirect' update, supports negotiations
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Retail Dive
Under Armour debuts connected running shoes