What We're Reading: Page 272
Industry reads hand-picked by our editors
Oct 25, 2017
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Retail Dive
Amazon launches Prime for business customers
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Mobile Marketer
Mercedes-Benz's 6-second vertical ad mirrors its hybrid's acceleration
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Food Dive
Coca-Cola's efforts to diversify paying off as beverage maker tops forecast
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The Wall Street Journal
IPG faces declines in third quarter, revises outlook
Oct 24, 2017
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Mobile Marketer
Report: Snap seeks programmatic ads for Snapchat shows
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Retail Dive
Jet takes on Amazon, Target with private label goods launch
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Ad Age
That was fast: ESPN dumps late-night Barstool Sports show after one episode
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Recode
Amazon is shutting down its Amazon Wine business in the wake of the Whole Foods deal
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Adweek
NFL ratings are down this season, but TV ad spending still jumped 2 percent in September
Oct 23, 2017
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Mobile Marketer
What's the right strategy for branded apps in a crowded marketplace?
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The Drum
Unilever's in-house agency is now operating in over 20 countries
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Retail Dive
Under Armour steps into the subscription box arena
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Recode
Facebook and Google are spending big money to lobby on Russia, sex trafficking and immigration
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The Information
LinkedIn may consider developing original shows
Oct 20, 2017
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Retail Dive
Walmart's Store No. 8 showcases the future of VR
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Mobile Marketer
Facebook tests rewarded ads for Messenger games
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CIO Dive
Inside Starbuck's push to brew technology reinvention
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Adweek
Former JWT CEO Gustavo Martinez is leading WPP's operations in Spain as sexual harassment case against him proceeds
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The Drum
YouTube star Casey Neistat criticises tighter ad rules as revenues fall
Oct 19, 2017
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The Wall Street Journal
Disappointing Publicis results ricochet around ad industry
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Mobile Marketer
Pinterest debuts self-service ad-buying tools for search
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Bloomberg
Everyone's mad at Google and Sundar Pichai has to fix it
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Variety
Facebook VP David Marcus: A small number of Russian accounts used Messenger
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The Drum
Why blockchain is the medicine, not the cure for advertising's problems
Oct 18, 2017
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The Wall Street Journal
Nielsen offers broad insight into Netflix ratings
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Retail Dive
Amazon apparel sales gaining on Lululemon, Nordstrom
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TechCrunch
Facebook's Building 8 head, Regina Dugan, is leaving the company
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Campaign
Scandals won't slow down a bullish influencer economy
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The Drum
Amazon Studios head departs amidst swirl of sexual harassment claims
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