What We're Reading: Page 276
Industry reads hand-picked by our editors
Sep 12, 2017
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Harvard Business Review
There are 4 futures for CMOs (some better than others)
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AdAge
With racial slur, PewDiePie sparks renewed fears about creators on YouTube
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The Wall Street Journal
ComScore plans strategic review amid sweeping board changes
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MediaPost Communications
Q&A: Why CVS and Uniqlo are messing around with vending machines
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Retail Dive
Amazon offers sellers lucrative holidays — if they prepare
Sep 11, 2017
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Retail Dive
Nordstrom reportedly opening merchandise-free concept
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Variety
Jeff Bezos mandates programming shift at Amazon Studios
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CIO Dive
Equifax criticism increases as lawsuits and investigations mount
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The Drum
Facebook fined €1.2m by Spain's data privacy regulator in stern warning ahead of GDPR
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Adweek
Fearless Girl stole the world's heart, but what did it do for the client's business?
Sep 08, 2017
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Retail Dive
Amazon rebrands Shopbop
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Advertising Age
See the First-Ever NFL Regular Season Liquor Ad
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VentureBeat
Kids digital ad market expected to hit $1.2 billion by 2019
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Advertising Age
Target Kicks Off Aggressive Marketing of New Brands
Sep 07, 2017
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Retail Dive
What retailers can learn from REI's marketing success
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Mobile Marketer
Bud Light debuts mobile-enabled Touchdown Glass for NFL kickoff
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The New York Times
Fake Russian Facebook accounts bought $100,000 in political ads
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Recode
Amazon wants a second North America headquarters. Now watch cities rush to the altar of Bezos
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TechCrunch
Spotify and Hulu partner on a discounted entertainment bundle, first aimed at students
Sep 06, 2017
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Mobile Marketer
Verizon's loyalty program converts customer data into targeted rewards, ads
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Adweek
Digital advertising is facing its ultimate moment of truth, and billions of dollars are at stake
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Digiday
The pivot to slow page loads: Latency is a major headache for video-crazy publishers
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Food Dive
Tetra Pak suggests brands focus digital strategies on 'Super Leaders'
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The Drum
RhythmOne confirms $185m YuMe takeover as part of wider M&A strategy
Sep 05, 2017
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Mobile Marketer
Interactive storytelling evolves with help from mobile tech
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Bloomberg
Alphabet finishes reorganization with new XXVI company
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Retail Dive
Amazon's apparel ambitions create tough choices for brands
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MediaPost Communications
Trump admin makes big cuts in ad spending for Obamacare
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CIO Dive
Airbnb: Now hosting AI
Sep 01, 2017
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Gizmodo
Yes, Google uses its power to quash ideas it doesn't like — I know because it happened to me
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Digiday
Inside Amazon's pitch to agencies
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Mobile Marketer
Forrester: Teens suggest Instagram, Snapchat have room for more ads
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Campaign
Can agencies compete on creativity alone?
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Food Dive
Will organic Doritos boldly make it onto Whole Foods' shelves?
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