What We're Reading: Page 277
Industry reads hand-picked by our editors
Jul 11, 2018
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The Wall Street Journal
Ad-Tech Company MediaMath Raises $225 Million
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MediaPost Communications
MRC Updates Ad Verification Guidelines
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Variety
iPhone App Store at 10: How it Changed Gaming, Mobile, Tech Forever
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AdExchanger
Machine Zone Shuts Down Its DSP, Lays Off 125 Employees, Including Media Buyers
Jul 10, 2018
Jul 09, 2018
Jul 06, 2018
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Food Dive
Grow, Amazon Go: Retailer adding a second Seattle location
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Mobile Marketer
Wired magazine rolls out OTT TV with sponsors Audi, HP and Verizon
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Glossy
How L'Occitane is using AI to improve customer experiences online
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Mobile Marketer
Google responds to reports that it let companies scan Gmail inboxes
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Digiday
Brands wanting to handle more marketing internally find staffing challenges
Jul 05, 2018
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Food Dive
Retaliatory tariffs taking toll on Hershey, Campbell Soup and other CPGs
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TechCrunch
UK job ad indicates Amazon wants to bring TV advertising and free TV channels to Prime
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Retail Dive
Walmart's Jetblack tells a lot about the future of e-commerce
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MediaPost
Millennials Prefer TV Viewing To Digital Media
Jul 03, 2018
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The Wall Street Journal
Facebook Reveals Apps, Others That Got Special Access to User Data
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Mobile Marketer
Wendy's promotes summer drinks with self-published romance stories
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Ad Age
Walmart hires new chief customer officer and new CMO from outside
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The Drum
Uniqlo rallies Roger Federer from Nike deal in time for Wimbledon
Jul 02, 2018
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Digiday
'Never had a chance': Inside Verizon’s $1 billion bad bet on Go90
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Mobile Marketer
Snapchat expands commerce to influencers, partners with Kylie Jenner
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Food Dive
Can 'Bob's Burgers'-themed meals help Blue Apron?
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Campaign US
CP+B 'stands by' firing of CCO as he files defamation suit against agency
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The Drum
WWE brand boss: Amazon could win Raw rights one day but 'we're not there yet'
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