What We're Reading: Page 28
Industry reads hand-picked by our editors
Feb 13, 2025
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Ad Age
IPG plans $250 million restructuring after quarterly revenue and profit fall
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Marketing Brew
Legislators ask DoubleVerify, IAS for answers after new report finds ads next to explicit content
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CIO Dive
How Mondelēz laid the groundwork for a major digital overhaul
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The Wall Street Journal
AI Agents Are Everywhere…and Nowhere
Feb 12, 2025
Feb 11, 2025
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Yahoo Sports
Super Bowl draws record average of 126 million viewers across all platforms
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The Wall Street Journal
Sonos Marketing Chief Exits as Fallout From App Calamity Continues
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MediaPost
Musk-Led Group Makes Bid For OpenAI
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CX Dive
McDonald’s looks to loyalty to recapture traffic after disappointing quarter