What We're Reading: Page 287
Industry reads hand-picked by our editors
May 18, 2017
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The Daily Beast
McDonald’s child grief commercial should be shown, not pulled
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Mobile Marketer
Snap, Interpublic, R/GA name 8 startups for marketing tech studio
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Business Insider
Facebook's plan to disrupt TV advertising may have hit a wall
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Digiday
#SquadGoals: Brand snark and slang on social media doesn't work
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Adweek
Coke 'Hilltop' and the tension that leads to powerful advertising
May 17, 2017
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Mobile Marketer
Facebook admits to overbilling on video carousel ads
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Marketing Land
Twitter co-founder Biz Stone returning to company to help 'guide culture'
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Retail Dive
Wal-Mart experiments with tech-enhanced 'Next-Gen' stores
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Variety
Google may preview its new VR headset at I/O conference
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TechCrunch
The war over artificial intelligence will be won with visual data
May 16, 2017
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Fortune
How Unilever risked too much on Dove to appeal to women
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Mobile Marketer
QR codes are back! But are they really better than before?
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AdAge
Happy days for broadcasters -- as long as they're selling sports
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Digiday
Publishers are using Facebook video to drive commerce revenue
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Yahoo! Finance
Inside ESPN's plan to reinvent SportsCenter
May 15, 2017
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Mobile Marketer
How an auto dealership drives sales with a chatbot
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MediaPost Communications
Nordstrom losing luster with younger shoppers
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Retail Dive
Nike, H&M join Circular Fibres initiative promoting 'circular economy'
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Marketing Land
How Lenovo uses martech to build unified campaigns around its separate business groups
May 12, 2017
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The Wall Street Journal
Vivendi offers to acquire Groupe Bolloré's stake in Havas
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The Drum
Why Western brands need to abandon outdated ideas and embrace modern China
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Mobile Marketer
M&M's turns Times Square into an interactive 'ARcade' for new flavor
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The Hollywood Reporter
Lionsgate ordered to pay $5.8M to 'Biggest Loser' star Jillian Michaels over YouTube channel
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Digiday
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
May 11, 2017
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Chicago Tribune
Why your online shopping habit is a threat to Coca-Cola
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Campaign
How Fidget Spinners became the hottest promotional product since beer cozies
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Recode
Snap's Spectacles business isn't a big business
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Retail Dive
Amazon, Nike, Nordstrom lead the way in social media, word-of-mouth chatter
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The Music Business Journal
Coca-Cola and music: A case study
May 10, 2017
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Variety
Amazon announces new Echo Show with touch screen, introduces Alexa calling
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The Wall Street Journal
Sinclair-Tribune combo could create future addressable TV giant
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Retail Dive
Target to pilot next-day delivery for loyalty members
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Digiday
Do ad buyers have a moral obligation to save media?
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Mobile Marketer
Pinterest upgrades visual search tech with QR capabilities
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