What We're Reading: Page 291
Industry reads hand-picked by our editors
Apr 07, 2017
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The Wall Street Journal
Amazon’s NFL streaming deal could shake up TV advertising
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Mobile Marketer
Snapchat ups its ad game with targeting, app install ad initiatives
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CNBC
Advertisers want alternatives to Facebook and Google, said Sir Martin Sorrell
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Campaign
Mars marketing chief calls on industry to swallow fear of offending to advance diversity
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The Wall Street Journal
Spotify finally readies an IPO...that's not an IPO
Apr 06, 2017
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The Drum
The spectacular implosion of Pepsi's in-house Kendall Jenner ad could mark a win for agencies
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Variety
What losing the NFL deal means for Twitter
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The Wall Street Journal
Adblock Plus parent buys content-funding startup Flattr
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AdAge
On YouTube Live, pirates plunder entire channels like ESPN and CNN
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Retail Dive
Wal-Mart cutting 300 jobs in information systems unit
Apr 05, 2017
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The Wall Street Journal
BMW, Glaxo and Allstate join wave of advertisers withdrawing from Bill O’Reilly’s show
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Food Dive
Kellogg goes back to school with college marketing blitz
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Digiday
As verification services grow, agencies and publishers duel over who pays
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AdAge
Ad industry 'gatecrashers' get their say at 4A's conference
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Mobile Marketer
Snapchat users go for joyrides with Jeep's branded lens
Apr 04, 2017
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AdAge
The 'brand safety' narrative tearing up YouTube is amusingly wrong
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Adweek
Inside NBCUniversal’s billion-dollar bet on data-based advertising
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The Wall Street Journal
Some marketers want more ad testing, less debating about metrics
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Food Dive
How brands can stand the test of time
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Chicago Tribune
Verizon to create new company called 'Oath' to oversee Yahoo, AOL
Apr 03, 2017
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Harvard Business Review
How P&G and American Express are approaching AI
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Mobile Marketer
Snapchat expands Stories search with machine learning
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Digiday
Big brand pullouts will have had limited impact on YouTube
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CIO Dive
Google overtakes Apple as most valuable US brand
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Marketing Land
Reddit launches a new self-serve ad platform
Mar 31, 2017
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AdAge
Did JPMorgan Chase just start a digital advertising revolution?
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Adweek
April Fools’ Day 2017: Our roundup of all the best brand hoaxes
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Social Media Today
Twitter @replies are no longer counted in your 140 characters - here's how it works
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Retail Dive
Reports: Amazon, Wal-Mart escalate CPG pricing war
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Variety
Streaming services generated more than 50% of all US music industry revenue in 2016
Mar 30, 2017
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USA Today
Sexy Burger Girls? No longer at Carl's Jr. and Hardee's
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Digiday
Snapchat’s pitch to small brands and businesses: Self-serve sponsored geofilters
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AdAge
Why Uniqlo is done chasing trends and how it will conquer US consumerism
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Adweek
Micro-influencers are more effective with marketing campaigns than highly popular accounts
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Marketing Land
Pinterest launches Propel, a hands-on support program for new advertisers
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