What We're Reading: Page 318
Industry reads hand-picked by our editors
Mar 03, 2017
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BuzzFeed
Frustrated Snap social influencers leaving for rival platforms
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Digiday
Inside Facebook’s pitch for entertainment content
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Adweek
Elon Musk agrees to hold contest for fan-made Tesla ads, at the urging of a fifth grader
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CIO Dive
Amazon Alexa's new home will reportedly be in customer service
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TechCrunch
Google says to "count on" a second-generation Pixel smartphone this year
Mar 02, 2017
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Retail Dive
Brands in crisis: A practical guide for regaining control
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The Wall Street Journal
How YouTube TV could help Google finally crack the TV ad market
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AdAge
P&G's Pritchard blasts objections to his digital demands as 'head fakes'
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Food Dive
Retail detour: How brands large and small are going beyond retail shelves to sell to consumers
Mar 01, 2017
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The New York Times
Snap is said to have worked on a drone
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Adweek
Do chatbots face the same doomed future as branded apps?
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Digiday
Marketers are still into Facebook Live
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Retail Dive
Wal-Mart adds pharmacy, money services features to mobile app
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Venture Beat
Twitter’s latest anti-troll update brings new filters and proactive monitoring
Feb 28, 2017
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Adweek
Marketers everywhere are rethinking Middle America post-Trump. Inside one effort to help them
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The Wall Street Journal
Snap brings camera into focus as social messaging tool
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Campaign
Twitter says First View ad placement increases recall by 141%
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AdAge
Oscars oops could spell lasting brand damage for PricewaterhouseCoopers
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Marketing Land
Amazon: Virtual assistants and AI robots have free speech rights, too
Feb 27, 2017
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Adweek
Did Wal-Mart’s high-concept short films on the Oscars work?
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AdAge
Cadillac takes on 'divided nation' in Oscars ad
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CIO Dive
Report: AWS wants to release its own enterprise productivity suite
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Social Media Today
Snapchat Lens games could be a new marketing option
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The Wall Street Journal
Advertising on streaming TV devices is about to get more targeted
Feb 24, 2017
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Variety
2017 Oscars free streaming backstage show to hit Facebook, ABC digital, Comcast
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Backchannel
Inside Facebook's AI machine
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AdAge
Was Methbot's financial impact grossly exaggerated?
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Marketing Land
Facebook, Google the global app-install leaders, but Twitter wins for retention
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The New York Times
Google self-driving car unit accuses Uber of using stolen technology
Feb 23, 2017
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BuzzFeed
Facebook is trying to smooth over relationships with the media
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TechCrunch
Singtel’s digital ad division Amobee acquires Turn for $310M
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Retail Dive
How retailers can survive social media controversy in the age of Trump
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Food Dive
Costco, BJ's, Sam's Club: Why millennials love clubbing
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Ad Age
Why data targeting was a natural fit for cotton marketers
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