What We're Reading: Page 320
Industry reads hand-picked by our editors
Aug 26, 2016
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Wall Street Journal
Some publishers worry about the viability of branded videos on Facebook
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Digital Trends
Sky-high smileys: Twitter charging brands $500,000 for Promoted Stickers
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Digiday
2.2 billion views: How NBCU and BuzzFeed scored on Snapchat during Rio Olympics
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Social Media Today
3 Ways to Avoid the Impact of Facebook's Crackdown on Clickbait
Aug 25, 2016
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Digiday
Brands are already using Instagram's 'contact' button for customer service
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Wired
Like. Ghost. Flirt: A Journey Into the Social Media Lives of Teens
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Retail Dive
Why Best Buy is betting on virtual reality for the holidays
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Ad Week
FedEx Is Making All of Its Logos Purple and Orange, Its Most Recognized Color Scheme
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Digiday
'You can't get the buy-in': Marketers confess their biggest content challenges
Aug 24, 2016
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Social Media Today
Lessons from testing Facebook Live, 360 video and images, and Snapchat geofilters
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Digiday
'Cannibalism of Snapchat': Agencies react to Instagram's new live Events channel
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The Drum
Nowhere to hide: how to survive the changing metrics of mass advertising
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TechCrunch
Pinterest acquires Instapaper, which will live on as a separate app
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Ad Week
The 10 most compelling Rio Olympics ads, according to facial-tracking technology
Aug 23, 2016
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Fortune
These Are the 10 Best Workplaces in Advertising and Marketing
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New York Times
Lessons From Rio, as Live Events Make the Leap to Streaming
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Campaign Live
How Coca-Cola targeted teens during the 2016 Olympic Games
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eMarketer
With Fraudsters Now Faking Viewability and Video Completions, Advertisers Risk Being Gamed
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Ad Age
Cindi Gallop doesn't care what you think
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Digiday
Spotify plans more original video series
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Variety
TV Ad Growth Overshadowed by Surge of Digital Giants Like Facebook, Google
Aug 22, 2016
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Digiday
Two months in, Twitter’s emoji targeting hasn’t taken off...yet
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Social Media Today
Hacking Facebook's Newsfeed Algorithm: 5 Ways to Recover Organic Reach
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TechCrunch
Facebook is building its own Steam-style desktop gaming platform with Unity
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Harvard Business Review
What Airbnb understands about customers' "jobs to be done"
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Digiday
Facebook suspends Domain Insights, changing rules of the road for new publishers
Aug 19, 2016
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ZDNet
Smart sharing: A business without social media is an office without a door
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Digiday
Rio Olympics: The brand winners and losers
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Ad Week
Trump's Campaign Just Quietly Launched a Mobile App Called 'America First'
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Social Media Today
3 Ways to Use Live Videos After They’ve Gone Live
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Advertising Age
How Brands Can Use Empathy to Connect With Millennial Moms
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