What We're Reading: Page 321
Industry reads hand-picked by our editors
Jun 03, 2016
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Fortune
LeBron James Vs. Stephen Curry Is Also a Nike-Under Armour Duel
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AdAge
ANA/BMA16: How GE Has Reinvented Storytelling
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Recode
The Facebook papers Part 4: What’s a publisher to do?
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CMO Today, Wall Street Journal
PopSugar’s Snapchat Audience Is Growing, But Ad Revenue Is An Open Question
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Food Dive
Former PepsiCo CEO Roger Enrico dies, leaves behind noteworthy legacy
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Digiday
The emoji overlords give us arm-taking selfie, avocado and pancakes emojis
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AdExchanger
Advertisers Dust Off An Old Tool In Quest For Agency Transparency: The Media Audit
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Food Dive
Brand purpose, job flexibility, female empowerment dominate Ad Age's Women to Watch roundtable
Jun 02, 2016
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Retail Dive
Salesforce buys Demandware for $2.8b, upping e-commerce clout
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Bloomberg
Fox Will Fund TheSkimm’s Move Into Video With $8 Million Round
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BioPharma Dive
AstraZeneca discontinues 'Take it From a Fish' ad campaign
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Glossy
5 charts on the state of global digital luxury ad spending
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Entrepreneur
4 Ways to Win at Local Content Marketing
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Recode
The Facebook Papers, Part 3: Facebook pulls a page from the Amazon playbook
Jun 01, 2016
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Fortune
Google to Boost Mobile Web Speed on Apple Devices
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Digiday
Facebook's using its muscle to remake the ad tech world
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Mashable
Kia's giant hamsters are back, and this time they're culturally sensitive
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Mobile Advertising Watch
Are 30 Second Ads Outdated? Make Way for Video Ad Spend to Gravitate to Social Media
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Direct Marketing News
The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics
May 31, 2016
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Food Dive
Mondelez to shift marketing tactics, expand in-house content creation
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Mobile Marketing Watch
Virtual Reality Poised to Revolutionize Retail, Check-Out Experiences
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Retail Dive: Marketing
Amazon spotlights spelling bee phenoms in new Kindle campaign
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Adweek
3 important influencer marketing lessons from Scott Disick’s Instagram fail
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Social Media Today
New Study Examines Facebook Sharing Habits by Generation [Infographic]
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ClickZ
Winners and losers of Google’s latest mobile friendly update: USA
May 27, 2016
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Racked
The Power of the Mid-Tier Blogger
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Bloomberg
The Company That Cracked Image Search
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Digiday
While the #postitwars rage, the Post-it brand soars
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Social Media Today
How to Use Twitter Chats to Grow Your Following
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AdExchanger
Attention Metrics Are Still In Their Infancy, But Some Publishers Are Blazing A Trail
May 26, 2016
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Reuters
Snapchat raises $1.81 billion in new funding round
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AdAge
GSD&M Wins Dodge Account
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Business of Fashion
What Instagram's new algorithmic feed means for its lucrative influence economy
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AdExchanger
Clean Ads IO: Catching Up With Ad Blockers And The Blockers That Block Them
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Retail Dive: Marketing
Google unveils new local search ads for 'mobile-first world'
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Net Imperative
Unilever interview: 'Ad blocking shows industry needs to rethink mobile creativity'
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Social Media Today
What Kind of Content do Pinterest Users Eat Up? [Infographic]
May 25, 2016
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Retail Dive: Marketing
Lands' End CMO departs as company continues to shift focus
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Social Media Today
Is Snapchat Really Worth $20 Billion?
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The Guardian
Why media design is the new media planning
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CMO Today, Wall Street Journal
How Imgur Is Trying to Win Over Ad Blockers
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Digiday
Why buy buttons on Pinterest and Instagram haven't taken off for retailers
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Fortune
Facebook: Sorry for Banning That Ad Featuring a Plus-Sized Model
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