What We're Reading: Page 325
Industry reads hand-picked by our editors
Apr 27, 2016
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CMO Today, Wall Street Journal
P&G Says There’s More Room to Improve Ad Agency Costs
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VentureBeat
Lyft’s first nationwide TV ad tries to convince Americans that owning a car sucks
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AdExchanger
Meet GroupM Connect, WPP's Answer To The Mainstreaming Of Programmatic
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Social Media Today
The Shortening Human Attention Span (And What it Means for Marketers) [Infographic]
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AdAge
Clorox Consolidates Agency Work With FCB, McGarryBowen/Dentsu
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CNET
Google 'Silicon Valley' for some fictional news Easter eggs
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MediaPost
Are You Ready To Integrate IoT And VR?
Apr 26, 2016
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Adweek
Ads That Empower Women Don't Just Break Stereotypes—They’re Also Effective
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Social Media Today
Beyoncé and the Value of Surprise Marketing
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CMO Today, Wall Street Journal
Interpublic Posts Better-Than-Expected Organic Revenue Growth
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Food Dive
PepsiMoji ads adhere to the 5-second rule to reduce disruptiveness, follow trends
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Retail Dive: Marketing
Back from the dead: 7 retail brands that survived Chapter 11 bankruptcy
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AdExchanger
Meet the Alphabet-Backed Company Turning NYC’s Phone Booths Into Mini Targeted Billboards
Apr 25, 2016
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Social Media Today
Why Do So Many Companies Fail at Creating Value?
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Food Dive
How Facebook drives food, beverage product innovation
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Digiday
Reality check: Distributed media strategies won't work if they can't be measured
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Adweek
Turner Isn't Expanding Its Plans to Reduce Ad Load Beyond TruTV and TNT—for Now
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Bloomberg
These Startups Are Selling Vinyl Records, Graphic Novels, and Indian Food Via Text Message
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Direct Marketing News
3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules
Apr 22, 2016
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HR Dive
Ad agencies failing to keep pace in finding 'young creatives'
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AdAge
Investors Give Mixed Reviews of Coke's Big Design Change
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Social Media Today
23 Marketing Automation Tools That Will Cut Your Workflow in Half
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Digiday
MTV News is launching five podcasts as part of comeback plan
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The Verge
HP's new logo is just the tip of a massive rebranding iceberg from 2011
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Adweek
Brands Post Tributes to Prince, but Struggle to Make Them Heartfelt and Not Promotional
Apr 21, 2016
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Fortune
Here's Why Verizon Wants to Buy Yahoo So Badly
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Bloomberg
Credit Suisse Says Instagram Is Going to Have a Huge Year
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Digiday
'New metrics will develop': Brands face marketing challenges with messaging's rise
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Nieman Lab
Google News is getting its own carousel of AMP stories, and other AMP features in the works
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The Guardian
Adblocking could be the best thing for the advertising industry
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Sunny Landing Pages
121 Tips for Conversion Funnels – The Ultimate Guide
Apr 20, 2016
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AdAge
Omnicom beats earnings expectations for the first quarter of 2016
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Fashionista
Calvin Klein will consolidate all its brands under 'one creative vision'
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Bloomberg
Publicis Revenue Exceeds Estimates on North American Growth
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AdExchanger
Apester Picks Up $12 Million To Help Publishers Embrace Native
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Waste Dive
Recycle Across America to leverage big brands, celebrities for recycling summit
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Marketing Land
Yahoo Q1 just beats Wall Street, mobile and 'Mavens' grow, search and display down
Apr 19, 2016
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MIT Technology Review
How to Prevent a Plague of Dumb Chatbots
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Adweek
Why Many TV Networks Are Scrapping Pricey Upfront Spectacles
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Social Media Today
6 Simple Ways to Improve Your SEO by Improving Page Load Speed
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Fortune
Maya Rudolph's Next Role Is an 'Eco-Friendly' Detergent Spokeswoman
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TechCrunch
Everything the tech world says about marketing is wrong
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