What We're Reading: Page 327
Industry reads hand-picked by our editors
Apr 04, 2016
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Retail Dive: Marketing
How gender-targeted marketing is hurting toy retail
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Fortune
Snapchat's Ultimate Goal Isn't Just Chat—It's Total Media Domination
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Adweek
Taylor Swift falls for Instagram's 60-second ad format in amusing Apple Music spot
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Food Dive
Coca-Cola, PepsiCo go crafty, classy, and musical
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Seeking Alpha
Google: AdWords Redesign Important Driver Of Revenue
Apr 01, 2016
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Social Media Today
Why it's time to hit pause on millennial marketng
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Retail Dive: Marketing
Survey: Non-celebrity bloggers better influencers than celebrities
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Re/code
Facebook's Mike Buckley is leaving and Caryn Marooney is taking over all communications
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CMO Today, Wall Street Journal
To push her new brand, Tory Burch has turns a flashy store into a marketing vehicle
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ClickZ
How brands can make the most of Instagram’s new algorithm
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Digiday
Instant Articles are about to get more native ads
Mar 31, 2016
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Retail Dive: Marketing
Nieman's marketing chief calls it quits
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CMO Today, Wall Street Journal
Annotation startup Genius to launch ad business
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AdExchanger
Food Network and HGTV parent Scripps makes a big branded content push
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Social Media Today
Virtual, Augmented Reality Will Change How We Work, Play and Live
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New York Times
Instagram Is Changing Its Feed, but (Calm Down) Not Yet
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Digiday
The ad agency leadership crisis isn't at the top, it's in the middle ranks
Mar 30, 2016
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Quartz
Snapchat just made a huge change to become your go-to messaging app
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Social Media Today
Want to Step Up Your Social Media Game? Step Up Your Social Media Budget
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Marketing Land
Gmail Ads: Email marketing without the emails
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CMO Today, WSJ
Spotify Turns to Eighties Nostalgia, Pope Francis in Ad Campaign to Court New Users
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Adweek
Kate Spade New York Wants People to Watch Its Ads Like TV Shows
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Mashable
11 digital platforms and tips to improve your advertising strategy
Mar 29, 2016
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TechCrunch
Live streaming app Periscope touts 200 million broadcasts in its first year
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Social Media Today
3 Keys to a Killer Content Strategy
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Network World
T-Mobile CEO John Legere tweets so much that he morphs into a Twitter emoji
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Digiday
How sponsored content drives more than 60 percent of The Atlantic’s ad revenue
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Adweek
Chris Cillizza Is Delivering News Through Alexa
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Fortune
Can the Candy Industry Regulate Its Own Advertising?
Mar 28, 2016
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Social Media Today
3 Ways to Use Twitter to Locate Relevant, Actionable Insights
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Sales Benchmark Index
Market Research: The First Step to Strategic Alignment
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AdAge
Where P&G Sees Future of Digital Going and Its Impact on Agencies, Creative
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Direct Marketing News
At the NFL and Moët Hennessy, Collaboration Leads to Insight and Impact
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ClickZ
Chobani CMO Peter McGuinness on its heart-based marketing
Mar 24, 2016
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Digiday
Once bullish on Pinterest, ad world sees it slipping
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Retail Dive
Survey asks customers: How much email is too much email?
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Wired
Inside Facebook’s Quest to Be Your Bestie—By Owning Your Memories
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Social Media Examiner
5 Ways to Use LinkedIn Publisher for Business
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Food Dive
CPG marketers find industry in flux, job stability weak
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