What We're Reading: Page 333
Industry reads hand-picked by our editors
Feb 08, 2016
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Food Dive
Who let the dogs out? USA TODAY's Super Bowl ad results are in, with canines among top 5
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Bloomberg
Under Armour’s Most Valuable Players
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Re/code
Here’s How Twitter’s New Algorithmic Timeline Is Going to Work
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Retail Dive: Marketing
PayPal touts 'new money' in first campaign since eBay spinoff
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Digiday
In an Instagram world, Burberry adopts a higher metabolism
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Fortune
Next Year's Super Bowl Could Look Very Different in the Great White North
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Adweek
Sports Illustrated's First Comprehensive App Has a Feature That Could Boost Video Views
Feb 05, 2016
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Fortune
How Beer Ads Have Grown Up
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Bloomberg
Taco Bell and the Secret Future of Super Bowl Hype
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ClickZ
Better visual marketing in eight easy steps
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AdAge
Watch NFL-Backed Anti-Domestic Violence Super Bowl Ad
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Edelman
5 Reasons you should pay attention to Snapchat
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Adweek
How CBS Sports' Tracy Wolfson Uses Social Media to Prepare for the Big Game
Feb 04, 2016
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The Information
The Good and Bad In Twitter’s Ad Business
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Adweek
Les Moonves is named chairman of CBS, replacing Sumner Redstone
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Mashable
Doritos will give away $50,000 during the Super Bowl for a single tweet
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AdExchanger
IBM Acquires Third Agency In A Week, Extends Commerce Expertise
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Digiday
What a $5 million Super Bowl ad can buy you in digital media
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Marketing Land
Heinz “Wiener Stampede” Super Bowl Ad Launches Brand’s #MeetTheKetchups Campaign
Feb 03, 2016
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HR Dive
Survey: Recruitment marketing gaining ground among HR leaders
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eMarketer
Viewers Still Like Super Bowl Ads
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ClickZ
How well do agencies really understand programmatic?
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Reach Mail
How to Re-Engage a Dormant Subscriber List
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Direct Marketing News
Matt Rosenberg is ChoiceStream's New CMO
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TechCrunch
Grapeshot Raises $8.5M C Round For Its Hyper-Speed Keyword Targeting
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Adweek
Glamour and Self Magazines Just Launched a New Sales Network Called Condé Nast Aurora
Feb 02, 2016
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ClickZ
Our guide to the best and worst mobile ad formats
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Adweek
E*Trade named exclusive sponsor of ESPN's 'Did You Know?' franchise
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Re/code
Mobile ad tech marketer Tapad sells for $360 million
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AdAge
Why Super Bowl 50 is poised to be 'celeb bowl'
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Digiday
Brands are starting to ask for proof that BuzzFeed can turn cat videos into real sales
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Business Insider
Facebook admits that it's worried about ad blockers
Feb 01, 2016
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Food Dive
UPDATE: Dannon receives preliminary injunction to halt Chobani ads
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AdAge
Super Bowl, Supersized: $4.5 billion in ad spending over 50 years
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Fortune
MasterCard uses a command center to track its marketing spend
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ClickZ
Why data is the best thing to happen to your email subject line
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VentureBeat
Google launches iOS AdWords app for marketers to manage their ad campaigns on the move
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Marketing Land
ScribbleLive buys Visually, marrying content distribution with content creation
Jan 29, 2016
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Retail Dive: Marketing
Marmot to debut its friendly new mascot in first Super Bowl ad
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The Atlantic
Things you can't talk about in a Coca-Cola ad
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Adweek
Can Bissell clean up this year's Puppy Bowl?
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HR Dive
Man vs. machine: Did recruitment technology lose its humanity?
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Fortune
Do people actually watch marketing videos? Canadian startup Vidyard can tell
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Washington Post
Meet Mac, the adorable baby Clydesdale that just joined the Budweiser brood
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