What We're Reading: Page 337
Industry reads hand-picked by our editors
Aug 15, 2016
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Digiday
Performance pricing fails to catch on in influencer marketing
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Social Media Today
7 Important Reasons Why Instagram Stories is Superior to Snapchat
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Wall Street Journal
Publishers Flock to New Instagram Stories
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Venture Beat
Why I prefer Google AMP pages to Facebook Instant Articles
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Advertising Age
Pepsi Buys First '#Promoted Sticker' Campaign on Twitter
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Digiday
Back to our sponsor? Why publishers struggle to renew native advertising
Aug 12, 2016
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New York Times
As Olympic Viewership Falls, NBC Thinks of the Bigger Picture
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Digiday
Armed with analytics, publishers are already changing their Facebook Live strategies
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Buzzfeed
“A Honeypot For Assholes”: Inside Twitter’s 10-Year Failure To Stop Harassment
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Business Insider
Twitter won't say what it thinks is wrong with a highly critical article about its abuse problem
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Ad Week
The White House Is Now Using Facebook Messenger So You Can Chat With Obama
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Retail Dive
Under Armour snags Amazon vet as new CMO
Aug 11, 2016
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Social Media Today
Does Facebook's Advanced Ad Targeting Limit Campaign Effectiveness?
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Marketing Land
The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
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Retail Dive
Why is Target once again selling Amazon devices?
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Ad Week
NBC's Rio Ratings Swim Closer to London's but Still Lag Behind
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eMarketer
Why More than a Quarter of US Internet Users Block Ads
Aug 10, 2016
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Retail Dive
The real reason why Wal-Mart acquired Jet
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Ad Week
NBCUniversal Hopes Facebook, Instagram and Snapchat Help Goose Olympics Ratings
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Social Media Today
How Live Video Can Show You and Your Brand in a New Light
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Digiday
How fast-food chain Jack in the Box responds to 25,000 social mentions a month
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TechCrunch
Co-founder of Marketo raises $22 million for his new marketing startup, Engagio
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Ad Week
How Nike Brilliantly Ruined Olympic Marketing Forever
Aug 09, 2016
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Ad Week
10 Ways Brands Are Talking About the Olympics Without Saying 'Olympics'
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Wall Street Journal
Viewers Complain About Too Many Olympics Ads, But Volume Actually Fell
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Retail Dive
Why Wal-Mart is a retail sustainability leader (but doesn't really want to talk about it)
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Digital Trends
A crash course in how to make your own memes
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Social Media Today
Diving Into the Millennial Mindset: Is Your Social Media Strategy Enough to Convert Them?
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Marketing Land
How Verizon’s Yahoo buy will reshape the digital ad marketplace
Aug 08, 2016
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Social Media Today
Instagram Stories: How it Works and What’s Coming Next
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TechCrunch
Pokémon Go crosses $200M in global revenue one month into launch
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Ad Week
Is Pokemon Go Finally Making Augmented Reality Mainstream?
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Tech Crunch
How Google Analytics ruined marketing
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Digiday
With hype faded, Foursquare tries reinvention as a data business
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Marketing Land
How Facebook is stepping up its whack-a-mole war against clickbait now
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Ad Week
Virtual Reality Is Becoming the Next Great Storytelling Canvas
Aug 05, 2016
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New York Times
Shocker! Facebook Changes Its Algorithm to Avoid ‘Clickbait’
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Ad Week
ANA and 4A's Duke It Out Over Kickbacks and Media Transparency
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Digiday
How we’ll watch the Rio Olympics in 5 charts
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Advertising Age
Ford Uses Olympics to Get Aggressive on Snapchat
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Mashable
We compare Snapchat Stories to Instagram Stories
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