What We're Reading: Page 341
Industry reads hand-picked by our editors
Nov 09, 2015
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Bloomberg
Why there's still a market for online ads no one sees
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Marketing Land
Hunger Games & TOMS Shoes tap into new YouTube reality video support
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AdAge
YouTube to premiere original series from Smosh, backed by Schick Hydro
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Adweek
How celebrities with the best Instagram engagement are helping brands
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VentureBeat
B2B buyers expect B2C-like personalization, but B2B sellers struggle
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Digiday
Adidas CEO: Affiliation with FIFA has not damaged the brand
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CMO Today, Wall Street Journal
Outdoor advertising companies post improved revenue in third quarter
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Adweek
Google is now publishing holiday store hours for maps and search
Nov 06, 2015
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Ad Age
WPP's GroupM Names Xaxis CEO Brian Lesser North American CEO
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Digiday
The new normal: How native advertising's changed in a year
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Marketing Land
Does Facebook Have A Sharing Problem?
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ClickZ
Why your holiday marketing strategy needs unboxing videos
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Adweek
Anna Kendrick and Zosia Mamet Are Unlikely BFFs in Kate Spade's Adorable New Ad
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CMO Today, Wall Street Journal
Media Executives Say ‘Scatter’ Ad Market Is Strong
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Fortune
Adidas Wants to Help High Schools Ditch Controversial Mascots
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Poynter
BuzzFeed changes editorial standards to allow sponsorships in entertainment programming
Nov 05, 2015
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AdAge
Applebee's parts ways with CP&B
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Food Dive
PepsiCo innovation: Mountain Dew goes VR; report says new '1893' soda on way
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Digiday
The Economist adopts time-based ad sales
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Retail Dive
Insider tips to capture mobile dollars this holiday season
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Marketing Land
At IAB's ad ops conference, ad blocking and header bidding rule
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AdExchanger
Mic CEO has high hopes for digital publishing, without programmatic
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Mobile Marketer
Marketers should hold off until Snapchat privacy backlash blows over
Nov 04, 2015
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Construction Dive
Notorious D.I.G.: Rapping construction workers have 'Dozer Pride' in new Caterpillar video
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Columbia Journalism Review
To fight ad blockers, try reducing the load time of your website
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Buffer
How social media engagement could be affected by Twitter’s change from stars to hearts
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Retail Dive
Pinterest unveils 'Pinterest Shop' for buyable pins
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Inc.
3 things to expect from the Google versus Facebook battle in 2016
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Washington Post
Why Grantland mattered to journalism
Nov 03, 2015
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Ad Week
Will Instagram's advertising gold rush send users running?
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Fast Company
The $21.8B reason ultra-personal online ads are coming
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Digiday
500 publishers were hacked through anti-ad block tool PageFair
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Ad Age
AppNexus Now Offering Viewable-Only Buying
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Marketing Land
A Field Guide To Amazon Advertising
Nov 02, 2015
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Retail Dive: Marketing
JustFab reviewing practices after accusations of deceptive tactics
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Adweek
5 Months After Bill Simmons Leaves, ESPN Finally Shuts Down Grantland
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Wall Street Journal
Hulu haters on Twitter spurred ad-free option
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Mashable
Is ad blocking wrong?
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Ad Exchanger
How JC Penney Extracts Transparency From Its Agency Trading Desk
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ClickZ
Thinking out loud: the next great marketing opportunity
Oct 30, 2015
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VentureBeat
LinkedIn now has 400M users, but only 25% of them use it monthly
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Digiday
Inside Deutsch’s millennial-driven social good program
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Mobile Marketing Watch
Brandify introduces new position: Chief Location Officer
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Marketing Magazine
Barclays launches football event to promote wealth management
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AdAge
Turnabout: New York Times slows print ad decline as digital ad revenue swings negative
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Marketing Land
Unmetric unveils prediction engine for social posts
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Mashable
Siri is perfectly happy to help Bill Hader get phished in new iPhone 6S ad
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Adweek
We brought together the major players in the ad blocker war, and here's what they told each other
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AdAge
Google finds the man bun is big and likely to get bigger. Why marketers should take heed.
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