What We're Reading: Page 347
Industry reads hand-picked by our editors
Sep 14, 2015
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AdAge
Papa John's CMO out in marketing shift at company
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Digiday
Agencies and brands shrug off ad blocking: 'This is not on my radar'
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CMO Today, Wall Street Journal
Sandberg: Facebook Pages are mobile presence for small businesses
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Marketing Land
Get ready for a shift to consumer-centric marketing
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Mashable
5 ways to bring your email marketing strategy out of the Jurassic Period
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CMO Today, Wall Street Journal
Developers angle to cash in as Apple enables mobile ad blocking
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INMA
8 marketing services your news media company should offer local businesses
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Nieman Lab
Beacon finds partnerships and matching donations work better than subscriptions and paywalls
Sep 11, 2015
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ClickZ
The transformation of publishing
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AdAge
Price is a valuable brand position, so don't cheapen it
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eMarketer
Wendy's VP: Millennials respond to 'realness' in video ads
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Marketing Land
Video ad report: Majority of people who saw a Super Bowl ad this year watched it exclusively online
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Digiday
Ad buyer to ad sellers: Please pay for our parties
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Business of Fashion
Inside fashion's Instagram wars where brands duke it out for engagement
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Marketing Land
ICYMI: Gilt shows how apps and online shopping are coming to Apple TV
Sep 10, 2015
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Business Insider
The guy in charge of 'the greatest product Salesforce has ever built' has left that role
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Adweek
Doritos is ending its 'Crash the Super Bowl' contest, but not before one last hurrah
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VentureBeat
$1B in ad spend and 2.1B installs: How Singular helps Supercell, Kabam, Twitter
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CMO Today, Wall Street Journal
Facebook to boost mobile-ad market share, as eMarketer reverses forecast
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Mashable
Stephen Colbert shamelessly shills for hummus in his first Late Show
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BuzzFeed
The Washington Post has begun blocking the ad blockers
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Marketing Land
EBay celebrates 20th anniversary with '20 Days of Deals' promotion and major update to mobile apps
Sep 09, 2015
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Nieman Lab
The New York Times wrestled with many dimensions of video to visualize the making of a hit
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Fortune
Dear ad industry: Suing ad blockers and cutting off readers is not a great strategy
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VentureBeat
Xbox One dominated game industry TV ads with NFL integration
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Digiday
Ad blocking caused Nylon to combine marketing and editorial
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Marketing Land
Facebook is testing tweaks in the design for brand pages
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Mashable
China bans advertisers from saying they're the best
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Adweek
Apple's new openness to ad blockers threatens to remove publishers' mobile ads
Sep 08, 2015
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Fortune
WhatsApp hits 900 million users
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CMO Today, Wall Street Journal
Top 10 media and advertising stories from this summer
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Fortune
Using a U.S. Open underdog to refresh a classic tennis brand
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AdAge
Confusion reigns as Apple puts the spotlight on mobile ad blocking
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Marketing Land
Bing pushes Microsoft's Edge browser when people search for 'Chrome' or 'Firefox'
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AdAge
As college football ramps up, advertisers get in the game
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Adweek
Coke tests Whisper's advertising potential in the most perfect way
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Direct Marketing News
5 ways B2B marketers can channel the B2C force
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Re/code
Google dreams of a world after apps but it's a nightmare for rivals
Sep 04, 2015
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Digiday
Verizon unveils new logo, bores people and rivals to tears
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Fortune
Twitter needs the news and the news needs Twitter
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Adweek
Teflon Tom: Why Brady's brand remains bulletproof
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BrandRepublic
Adidas taps Instagram stars for female-focused 'Energy Running' campaign
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CMO Today, Wall Street Journal
Ocean Spray turns to Oculus Rift to promote Cranberry Harvest
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Adweek
Hyundai hacked Instagram with a quiz that leads you to the right SUV
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Sales Benchmark Index
Here's the fastest way to hit your 2016 sales number
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CMO Today, Wall Street Journal
AdWatch: A young Serena Williams predicts her success in new Gatorade Ad
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Digiday
How 'Keep Calm and Carry On' became a global phenomenon
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Observer
Advertising doesn't have to irritate, intrude, lie, cheat & generally suck
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AdAge
B2B CMOs: It's time to own the customer experience
Sep 03, 2015
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Retail Dive: Marketing
Going local: How local search information is crucial to retailers' success
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Bloomberg
Verizon said to start pared-down video service in coming days
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Retail Dive
Neiman Marcus expands visual search function in app
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AdExchanger
Market volatility raises questions for pre-IPO ad tech firms
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VentureBeat
Adobe announces newly integrated mobile analytics tools
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iMedia Connection
The merits of proactive advertising technology
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Marketing Land
Campus chronicle: Cracking content marketing for higher education
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AdAge
CNN is charging 40 times its usual price for commercials in the next Republican debate
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