What We're Reading: Page 355
Industry reads hand-picked by our editors
Jun 25, 2015
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Retail Dive: Marketing
Online video: The next best thing to in-store shopping?
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CMO Today, Wall Street Journal
In Cannes, the ad tech flotilla is at full steam
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AdAge
IBM debuts service to help brands prepare for spikes in demand
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brand channel
Taylor Swift shaming pays dividends for Apple Music
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AdExchanger
Why marijuana marketing needs some data-driven dankness
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Marketing Land
Study: Top performing email campaigns generate one forward for every 21 emails opened
Jun 24, 2015
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CMO Today, Wall Street Journal
WPP, Daily Mail, Snapchat partner to launch content marketing company Truffle Pig
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Adweek
Why United Way is taking the leap and hiring its first CMO
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Sales Benchmark Index
How to activate your brand and make the number
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Retail Dive
Barneys now selling via Instagram
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AdAge
'Like A Girl' wins PR Grand Prix at Cannes
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VentureBeat
1 trillion push notifications and counting: App engagement is the new customer experience
Jun 23, 2015
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AdAge
Engagement with brand content soared 52% last quarter
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Retail Dive
Amazon installs new machine-learning reviews system
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Sales Benchmark Index
How to make the case for marketing when your CEO wants to ignore it
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Clickz
6 critical tips for marketing to the marketer
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Adweek
Tinder founder says more than 20% of users swipe right on brands
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Clickz
'Discovering' shopping: Buying natively
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Digiday
Fast and furious: What legacy retailers can learn from H&M
Jun 22, 2015
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Clickz
The data conundrum
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CMO Today, Wall Street Journal
Xiaomi turns to traditional ads in India
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Marketing Land
Content creation platform Visage launches web-based DIY tool for creating data graphics
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Mobile Marketing Watch
Strata survey: Video confidence growing; 43% increase from previous quarter
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CMO Today, Wall Street Journal
How one analyst envisions the TV landscape in 10 years
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Marketing Land
George Clooney's Casamigos Tequila launches #houseoffriends social media UGC campaign
Jun 19, 2015
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AdAge
Vonage debuts new campaign, projects 40% revenue growth in business services
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VentureBeat
Shopzilla’s parent company Connexity acquires PriceGrabber to create ‘retail marketing platform for the future’
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Mobile Marketer
79% of marketers would improve mobile allocations with better ROI tracking: report
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Digiday
Millennial dads 101: What marketers need to know
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brand channel
Playing with their food: Fast-food brands cook up innovative options
Jun 18, 2015
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Adweek
Ogilvy CEO Miles Young to step down, join Oxford
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Clickz
Brands focus video ads on dads ahead of Father's Day
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AdExchanger
LiveIntent gets $32.5 million to support its people-based marketing business
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Marketing Land
Instant digital gratification: Taking the consumer to the checkout in rapid fashion
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brand channel
NFL hires Hollywood veteran Jordan Levin as its first chief content officer
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Seeking Alpha
Instagram isn't Facebook
Jun 17, 2015
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Digiday
Spotify changed the color of its logo and people don't like it
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AdAge
Unilever's Foundry50 brings best of startup bounty to Cannes
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VentureBeat
Adobe sees strong Q2 with $1.16B in revenue, 639K new Creative Cloud subscribers
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Mobile Marketing Watch
Cisco advances intercloud initiative working with 35 ISVs
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BrandRepublic
Young people watch more TV over online services, says Thinkbox research
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