What We're Reading: Page 364
Industry reads hand-picked by our editors
Nov 02, 2015
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Retail Dive: Marketing
JustFab reviewing practices after accusations of deceptive tactics
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Adweek
5 Months After Bill Simmons Leaves, ESPN Finally Shuts Down Grantland
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Wall Street Journal
Hulu haters on Twitter spurred ad-free option
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Mashable
Is ad blocking wrong?
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Ad Exchanger
How JC Penney Extracts Transparency From Its Agency Trading Desk
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ClickZ
Thinking out loud: the next great marketing opportunity
Oct 30, 2015
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VentureBeat
LinkedIn now has 400M users, but only 25% of them use it monthly
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Digiday
Inside Deutsch’s millennial-driven social good program
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Mobile Marketing Watch
Brandify introduces new position: Chief Location Officer
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Marketing Magazine
Barclays launches football event to promote wealth management
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AdAge
Turnabout: New York Times slows print ad decline as digital ad revenue swings negative
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Marketing Land
Unmetric unveils prediction engine for social posts
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Mashable
Siri is perfectly happy to help Bill Hader get phished in new iPhone 6S ad
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Adweek
We brought together the major players in the ad blocker war, and here's what they told each other
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AdAge
Google finds the man bun is big and likely to get bigger. Why marketers should take heed.
Oct 29, 2015
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Retail Dive: Marketing
Victoria's Secret leads retailers in social media engagement
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AdAge
Energizer puts batter account in review
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Re/code
AdWords, Google's search cash cow, is 15 years old. Here are 7 things it says we used to care about.
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CIO Dive
Malvertising threats on the rise, and more sophisticated than ever
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Inc.
Why B2B software should be built around the customer experience
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ClickZ
4 ways Boomerang enhances the Instagram advertising experience
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AdAge
What marketers can learn from 'The Bachelor'
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Direct Marketing News
The click-through Catch-22
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Salesforce
Why consumers and advertisers both love Instagram
Oct 28, 2015
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AdAge
Comcast earnings provide some reassurance
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CMO Today, Wall Street Journal
WPP's Martin Sorrell: Ad blockers haven't had a significant impact on business yet
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VentureBeat
Adobe’s marketing content-testing tools get new mobile and predictive analytics chops
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AdExchanger
Konica Minolta reaches execs during lunchtime with video ads
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Marketing Land
Amazon Echo gets smarter with local business listings from Yelp
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Creativity Online
Martin Sorrell does nothing but read the WSJ in this pre-roll ad
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AdAge
Good decisions don't always need to be driven by data
Oct 27, 2015
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Retail Dive
REI to close on Black Friday (Yes, Black Friday)
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AdAge
WPP's Q3 growth of 3.3% is boosted by better U.S. results
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Food Dive
Power play: Mondelez looks to digital in marketing overhaul
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AdExchanger
Weibo - the Twitter of China - is getting more serious about its analytics
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IAB
IAB Tech lab to hold Town Hall series on ad blocking and L.E.A.N. ads principles
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AdAge
K2 begins a probe of the ad industry, but who are they?
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Adweek
NatGeo remains king of the social media jungle in updated list of top 25 brands
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Nieman Lab
Instant Articles are more likely to be shared than typical links
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Digiday
GroupM's Rob Norman: Advertisers still have doubts on Facebook
Oct 26, 2015
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CNN Money
Yahoo's historic NFL live stream averages 2.36 million viewers
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Food Dive
Coca-Cola partners with iHeartMedia for music podcast
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Digiday
Inside PwC’s $750 million ad agency
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Marketing Land
A real-time challenge: Facebook Search no pulls in all 2 trillion posts
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Retail Dive: Marketing
How Facebook is pushing to dominate mobile shopping
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Adweek
How Nielsen's Total Audience Measurement will give ad buyers a programmatic boost
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Digiday
9 agency millennials on how they use Twitter in the workplace
Oct 23, 2015
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Adweek
With 30 years to prepare, how brands celebrated Back to the Future day
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Food Dive
General Mills searching for the 'real' Trix rabbit
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Ad Age
Wendy's CMO heading to Papa Murphy's
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Wall Street Journal
Publicis cuts full-year revenue outlook
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Digiday
How LinkedIn uses events to sell more ads
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Columbia Journalism Review
Do BuzzFeed's native political ads cross a line?
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Adweek
Building on a 50-year legacy, Gatorade's CMO is ready to fuel the future
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Wall Street Journal
Interpublic's CEO Michael Roth says 'confusion' is good for the agency business
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