What We're Reading: Page 375
Industry reads hand-picked by our editors
Jul 10, 2015
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Ad Age
T-Mobile blitzes MLB All-Star Game with push for Mobile Without Borders plan
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MarketingLand
7 signs CMOs need to examine their media mix
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Digiday
Why ad buyers are slow to embrace attention metrics
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Fortune
Facebook's video plan? Grow like hell, deal with copyright later
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Racked
Why Hillary Clinton wants to sell you a flash tattoo
Jul 09, 2015
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Wired
Google's ad system has become too big to control
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Digiday
Brands confront video metrics mess in age of autoplay
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AdAge
Facebook brings its data to agencies with road show
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Ad Week
Why Meerkat's cameo feature could unite brands and influencers in exciting new ways
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Marketing Land
How social conversation can help brands discover their next great campaign
Jul 08, 2015
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Retail Dive
Amazon to take on Black Friday with new 'Prime Day'
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Marketing Land
Is deep linking the new digital marketing battleground?
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Technology Review
Probing the dark side of Google's ad-targeting system
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AdAge
There's data in those emojis -- and marketers want to mine them
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Mobile Marketer
Remy Martin splashes NFC technology on connected bottle experience
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Adweek
What globally ambitious brands can learn from Manchester United's marketing playbook
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AdAge
Big spenders on a budget: What the top 200 U.S. advertisers are doing to spend smarter
Jul 07, 2015
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Adweek
Why Shark Week is sinking its teeth into July
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Direct Marketing News
Facebook's lead ads gets high marks in previews
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Seeking Alpha
New button may attract small- and medium-sized businesses to Twitter ads
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Adweek
New York City Football Club is building its brand one fan at a time
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ClickZ
PacSun and The Hunt engage consumers using intent data
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Bloomberg
German brewer shows off origins in ad poking fun at rival Beck's
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CMO Today, Wall Street Journal
Meet the Marvel marketing team that's customizing Captain America and Spider-Man for advertisers
Jul 06, 2015
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Food Dive
Mondelez slimming down Oreos
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AdAge
CMO Andy England leaving MillerCoors
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CMO Today, Wall Street Journal
Sprint CEO to T-Mobile CEO: Your 'Uncarrier' campaign is BS
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eMarketer
For Canada's marketers, digital video and TV are equally effective
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AdExchanger
Marketers prep for an autoplay video onslought
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AdAge
Farfetch customers 'unfollow' the global fashion crowd
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eMarketer
Marketing in Latin America: Mobile, video, programmatic create opportunities
Jul 02, 2015
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Entrepreneur
How brands are paving the way for Periscope marketing
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AdExchanger
Cabela's pitches its content at the top of the funnel
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Adweek
How a $0 marketing budget bought a fortune in athlete endorsements
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Adweek
Brands tap into the growing fervor around the U.S. Women's World Cup
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Mobile Marketing Watch
Subway sinks its teeth into fresh SMS mobile marketing solutions
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AdAge
Brands take hi-tech to tennis at Wimbledon Championships
Jul 01, 2015
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Retail Dive: Marketing
Lilly Pulitzer offers special Snapchat filters to in-store shoppers
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Adweek
How Narragansett Beer rebuilt its brand with a meager $100,000 media budget
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MarketWatch
Yelp ads deemed overpriced, analyst predicts slowdown in growth
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eMarketer
UK millennials want brand connection, not cash savings
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VentureBeat
SalesMesh 3.0 now allows sales reps to team up outside of Salesforce
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CMO Today, Wall Street Journal
Microsoft's deal with AOL may not shake up the ad or search markets as much as you think
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VentureBeat
Fliptop posts transparent pricing, chides other predictive firms for not doing so
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