What We're Reading: Page 377
Industry reads hand-picked by our editors
Jun 22, 2015
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Clickz
The data conundrum
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CMO Today, Wall Street Journal
Xiaomi turns to traditional ads in India
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Marketing Land
Content creation platform Visage launches web-based DIY tool for creating data graphics
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Mobile Marketing Watch
Strata survey: Video confidence growing; 43% increase from previous quarter
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CMO Today, Wall Street Journal
How one analyst envisions the TV landscape in 10 years
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Marketing Land
George Clooney's Casamigos Tequila launches #houseoffriends social media UGC campaign
Jun 19, 2015
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AdAge
Vonage debuts new campaign, projects 40% revenue growth in business services
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VentureBeat
Shopzilla’s parent company Connexity acquires PriceGrabber to create ‘retail marketing platform for the future’
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Mobile Marketer
79% of marketers would improve mobile allocations with better ROI tracking: report
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Digiday
Millennial dads 101: What marketers need to know
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brand channel
Playing with their food: Fast-food brands cook up innovative options
Jun 18, 2015
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Adweek
Ogilvy CEO Miles Young to step down, join Oxford
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Clickz
Brands focus video ads on dads ahead of Father's Day
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AdExchanger
LiveIntent gets $32.5 million to support its people-based marketing business
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Marketing Land
Instant digital gratification: Taking the consumer to the checkout in rapid fashion
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brand channel
NFL hires Hollywood veteran Jordan Levin as its first chief content officer
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Seeking Alpha
Instagram isn't Facebook
Jun 17, 2015
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Digiday
Spotify changed the color of its logo and people don't like it
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AdAge
Unilever's Foundry50 brings best of startup bounty to Cannes
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VentureBeat
Adobe sees strong Q2 with $1.16B in revenue, 639K new Creative Cloud subscribers
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Mobile Marketing Watch
Cisco advances intercloud initiative working with 35 ISVs
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BrandRepublic
Young people watch more TV over online services, says Thinkbox research
Jun 16, 2015
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Adweek
With $18 billion in media up for grabs, this is a huge year for dealmakers at Cannes
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Direct Marketing News
Kmart names a new CMO
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Clickz
UGC is the key to Instagram success [Study]
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VentureBeat
SourceKnowledge launches solution to video ad viewability: only pay if the ad delivers
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Mobile Marketing Watch
Global enterprise mobile application development on the rise
Jun 15, 2015
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Adweek
How Snapchat's CEO plans to conquer the advertising world
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eMarketer
When will mobile marketers move beyond basic measurement?
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Retail Dive
West Elm, Etsy join White House 'maker' events
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CMO Today, Wall Street Journal
Twitter's next CEO needs to restore faith in its advertising via business
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Digiday
Why millennials are afflicted with 'early-onset nostalgia'
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AdAge
Bacardi eliminates global CMO role, in favor of two regional CMOs
Jun 12, 2015
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Adweek
Pandora exec says eight seconds could be the sweet spot for mobile video
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AdAge
What brand persona? Only 62% of companies have a formal brand platform
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VentureBeat
It’s complicated: unraveling the CMO – CIO relationship
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Food Dive
Perfect timing for the return of color-free Crystal Pepsi?
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Marketing Land
7 things CMOs should know about attribution
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