What We're Reading: Page 383
Industry reads hand-picked by our editors
Apr 23, 2015
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Marketing Land
Demographics Pro Launches "Influence Search" To Identify Optimal Influencers
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ClickZ
Will New Domain Extensions Be to the Internet What Cable Was to Television?
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The Wall Street Journal - CMO Today
Agencies Want to Work With Fewer Online Ad Firms
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Adweek
Yahoo Research Finds That in a World of Long-Form Video, the Best Ads Are Shorter Than Ever
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Digiday
Father of the emoticon comes out swinging: I think emojis are ugly
Apr 22, 2015
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Digiday
Like it or not, autoplay video won
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Marketing Land
Twitter Moves To Strengthen Its Abuse Blocking Policies & Enforcement
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Adweek
Dannon's Oikos Helped to Revive Full House, but Won't Be There to Enjoy It
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ClickZ
10 Ways to Humanize Your Social Media Brand
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Advertising Age
Morgan Stanley Debuts First Major Brand Effort Under CMO
Apr 21, 2015
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Mobile Marketing Watch
New Infographic May Help Digital Marketers Understand Why Consumers Love Infographics
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Marketing Land
Marketers, Is Your Data Scalable?
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The Wall Street Journal - CMO Today
Here’s a Guide to the Native Ad Buzzwords That All Mean the Same Thing
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Advertising Age
Walmart Commercial Touts Pay Hikes for Workers
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Direct Marketing News
Coca-Cola Shows Its Human Side Through Storytelling
Apr 20, 2015
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ClickZ
Are Dating Apps the Next Big Thing in Marketing?
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Digiday
Popchips CMO: TV still the most effective ad medium
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Advertising Age
Why Google Can't Monkey Too Much With Its Search Results
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Adweek
Is Facebook Trying to Edge Out YouTube?
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The Wall Street Journal - CMO Today
IAB: One-Third of Connected TV Owners Stream Video Every Day
Apr 17, 2015
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Marketing Land
7 Things CMOs Need To Know About Search Engine Marketing
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Digiday
Rating Brand Hillary on social media
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ClickZ
Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level
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Advertising Age
Snapchat Is Tweaking Its 'Our Story' Ad Sales Strategy
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VentureBeat
Global mobile-ad spending on Android grew 539% in Q1
Apr 16, 2015
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iMediaConnection
3 forgotten demographics you should be watching
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PSFK
If Versace and Nike Tackled Grocery Packaging
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ClickZ
Reach Customers in Their Favorite Places With Mobile
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Digiday
The emojification of brand advertising
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The Wall Street Journal - CMO Today
WPP Acquires Medialets, a Mobile Ad Measurement Company
Apr 15, 2015
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Advertising Age
'If You Can't Measure It, You Can't Sell It': TV's Mobile Mess
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Digiday
Will Nike's bet on women work?
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Marketing Land
To Speak Millennial, Use Email
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VentureBeat
100B messages and 500M users say push still works -- for messages that matter
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The Wall Street Journal - CMO Today
Sony’s Crackle Looks to Win Advertisers By Going Over the Top
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