What We're Reading: Page 385
Industry reads hand-picked by our editors
Apr 02, 2015
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eMarketer
Are Your Emails Ending Up in the Spam Folder?
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VentureBeat
How the U.N.'s new privacy move will shake up the adtech industry
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Adweek
STX Entertainment to Live Stream a Trailer for 'The Gift' on Twitter's Periscope
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Advertising Age
Amid Distributor Concerns, Coors Light Spikes an Ad Campaign
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iMediaConnection
The definitive ranking of 25 horrible brand mascots
Apr 01, 2015
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Digiday
Don't tell ESPN the homepage is dead
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Adweek
Google Rolls Out New Tools to Drive Mobile App Installs
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ClickZ
The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend
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Fortune
Neil Patrick Harris Back in New Heineken Light Ads
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Marketing Land
Is Poor Grammar Killing Your Content Marketing?
Mar 31, 2015
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The Wall Street Journal - CMO Today
KPMG Shatters Glass Ceilings With Golf in Women’s Leadership Ad Campaign
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Adweek
Acumen Report: Young People Watch More Than 22 Hours of Online Video a Week
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Advertising Age
FCB Picks Up Bud Light Lime | Agency News
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Brandchannel.com
Fed Up with Offensive Beer Ads, Women Brew Up Their Own Brands
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Adweek
Fast-Growing Social Apps Are Trying to Clean Out Their Darkest Corners
Mar 30, 2015
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Marketing Land
Facebook Targeting Chinese Ad Revenue (Even Though The Service Is Blocked In China)
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The Wall Street Journal - CMO Today
Wooing Advertisers Gets Even Harder For Mid-Sized Web Publishers
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Advertising Age
Mars Gives New Ad Love to Milky Way, 3 Musketeers
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Digiday
What will be on digital publishers' minds a year from now?
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ClickZ
The Key to Mobile Revenue for Publishers: Less Is More
Mar 27, 2015
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VentureBeat
App Marketing: the crucial line item too many app developers miss
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AdExchanger
Pinterest: ‘Two-Thirds Of All Pins Come From Brand Or Business Websites’
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Adweek
3 Reasons to Believe Great Original Programming Is the Future of Digital Video
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The Wall Street Journal - CMO Today
Startup Lets You Share Clips From Comedy Central’s Justin Bieber Roast
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Marketing Land
.com Domains Have More Click Appeal In Search Results
Mar 26, 2015
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ClickZ
Acura Targets Millennials With Musical Tumblr Campaign
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Marketing Tech News
The importance for marketers in recognizing mobile app engagement
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Adweek
Alcohol Ads Increased 400% Over 40 Years, but Americans Aren't Drinking More
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Digiday
Publishers chime in on controversial Facebook ploy
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Advertising Age
T-Mobile's Latest Promotional Ploy: Free Netflix
Mar 25, 2015
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Digiday
Are publishers ready for Google's 'mobile-friendly' rankings?
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ClickZ
Century 21 and Hootsuite Partner to Simplify Social
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VentureBeat
How Nintendo can capitalize on in-app advertising without annoying players
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Digiday
Inside BuzzFeed's plan to prove its native ads work
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VentureBeat
Sonata launches global battle for hyperlocal mobile marketing
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